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PR terms

Total questions: 30

Worksheet time: 15mins

Name
Class
Date
1.

Nhóm công chúng tiềm ẩn

a)

active publics

b)

aware publics

c)

latent publics

2.

Nhóm công chúng nhận biết

a)

aware publics

b)

active publics

c)

latent publics

3.

Nhóm công chúng chủ động

a)

latent publics

b)

aware publics

c)

active publics

4.

Chiến dịch quan hệ công chúng hiệu quả

a)

public relations campaign

b)

effective campaign public relations

c)

effective public relations campaign

d)

effectively public relations campaign

5.

Các bên liên quan và các nhóm công chúng

a)

stakeholder and public

b)

stakeholders and publics

c)

shareholder and public

d)

shareholders and publics

6.

Hoàn thành mục tiêu của tổ chức

a)

accomplish organization goals

b)

accomplish organize goals

c)

accomplish organizational goals

7.

Ban giám đốc

a)

directors of board

b)

direction of board

c)

board of directors

d)

board of direction

8.

Mối quan hệ lâu dài

a)

long-term relation

b)

term-long relation

c)

term-long relationship

d)

long-term relationship

9.

Nhận ra vấn đề

a)

recognise an issue

b)

issue a recognise

c)

recognise a issue

d)

issue and recognise

10.

Các mức tự chủ cần thiết

a)

level of autonomy

b)

levels of autonomy

c)

necessary levels of autonomy

d)

necessary level of autonomy

11.

Lên kế hoạch hoạt động quan hệ công chúng

a)

plan public relations

b)

plan public relations activity

c)

plan active public relations

d)

plan activity public relations

12.

Đánh giá chương trình

a)

evaluate the programme

b)

programme the evaluate

c)

evaluation the programme

13.

Nhân viên gắn bó

a)

commit employees

b)

committed employees

c)

committed employee

d)

commit employee

14.

Cơ hội thị trường mới

a)

market opportunity

b)

new market opportunity

c)

market opportunities

d)

new market opportunities

15.

Cơ sở khách hàng trung thành

a)

customer base

b)

loyal customer base

c)

base customer loyal

d)

base loyal customer

16.

Nguy cơ bất ổn chính trị

a)

potential political instability

b)

instability political potential

c)

political potential instability

d)

potential political stability

17.

Trữ lượng vốn tốt

a)

good capital reserves

b)

reserves good capital

c)

capital good reserves

d)

good capital reserve

18.

Các sản phẩm mũi nhọn

a)

leading-edge products

b)

edge-leading products

c)

products-edge leading

d)

products leading-edge

19.

Khuyến khích tầm nhìn dài hạn

a)

the long-term view encourage

b)

the term-long view encourage

c)

encourage the view long-term

d)

encourage the long-term view

20.

Môi trường năng động

a)

dynamic environment

b)

dynamite environment

c)

environment dynamic

d)

environment dynamite

21.

Hợp tác với truyền thông

a)

media with the cooperate

b)

cooperate with the media

c)

cooperate the media

d)

the media cooperate

22.

Truyền đi thông điệp

a)

the message get across

b)

get the message across

c)

get over the message

d)

get the message over

23.

Ban hành thông cáo báo chí

a)

issue press releases

b)

press releases issue

c)

releases issue press

d)

releases press issue

24.

Đạt đến đối tượng mục tiêu

a)

reach target audience

b)

reach audience target

c)

target audience reach

d)

audience target reach

25.

Quảng cáo sản phẩm và dịch vụ

a)

services promote and products

b)

products promote and services

c)

products and services promote

d)

promote products and services

26.

Người làm nghề quan hệ công chúng

a)

public relations practitioner

b)

relations public practitioner

c)

public practitioner relations

d)

relations practitioner public

27.

Độ tin cậy của đơn vị truyền thông độc lập

a)

the credit of the independent media

b)

the credibility of the independent media

c)

the media of the independent credibility

d)

the independent of the media credibility

28.

Quyền tiếp cận ưu tiên với quản lý cấp cao

a)

access to senior management

b)

privileged access to senior management

c)

access privileged to senior management

d)

privileged access to management senior

29.

Đòi hỏi cách ứng xử đặc biệt

a)

demand special treatment

b)

special demand treatment

c)

treatment special demand

d)

treatment demand special

30.

Tập trung vào các sản phẩm in ấn

a)

focus print publications

b)

focus on printed publications

c)

print publications focus on

d)

focus on print publications