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WorksheetsWeek 7 Quiz Advertising Techniques
Total questions: 25
Worksheet time: 13mins
True or False: Advertising is a part of the marketing process.
True
False
Advertising exists to create AIDA. The A in AIDA stands for:
A=?
I=Interest
D=Desire
A=Action
Approval
Awareness
Apple Pie
Aliens
Advertising exists to create AIDA. The I in AIDA stands for:
A=wareness
I=?
D=Desire
A=Action
Igloo
Income
Interest
Involvement
Advertising exists to create AIDA. The D in AIDA stands for:
A=awareness
I=Interest
D=?
A=Action
Desire
Divison
Dividends
Donate
The marketing funnel is best described as
The process of awareness of a product to completing the sale.
The lingering impact of someone not interested in your brand or product.
A description of the trash left behind after a sales ad campaign or political protest.
A whirlwind of activities created by social media influencers.
Select ALL the buzzword examples included in Tuesday's notes on Advertising Techniques:
New
Improved
Safe
Free
"Free Wifi" is an example of what advertising technique?
Card Stacking
Buzz words
Glittering Generalities
Appeal to Tradition
Grab & Go is an example of persuading through language and images. What advertising technique was discussed with the phrase Grab & Go?
Characters
Appeal to Tradition
Slogan or Jingle
Name-Calling
To say something over and over is an example of what advertising technique?
Logos or Symbols
Repetition
Glittering Generalities
Facts & Figures
A commercial not revealing the unhealthy facts about a product is what advertising technique?
Card Stacking
Logos or Symbols
Facts & Figures
Repetition
Identify the definition of the following advertising technique:
emotionally charged words that be accepted without question, often associated with highly regarded concepts such as freedom and loyalty.
Slogan or Jingle
Appeal to Tradition
Buzz Words
Glittering Generalities
Seeing or hearing something over and over again can get a brand to stay in a customer's head.
Statistics and Facts
Promotions
Fear
Repetition
Look at the image and pick the most appropriate advertising technique being used.
testimonials/ promotions
statistics and facts/fear
patriotism/ bandwagon
heartstrings/humour
Look at the image. What ad technique is being used here.
fear
humour
ideal life
promotions
What ad technique is being used in this image?
patriotism/ testimonials
bandwagon/ fear
promotions/ statistics and facts
humour/ heartstrings
Identifying your _____________ market makes it easier and more cost effective to reach potential customers.
market
marketing mix
target
The process of dividing a diverse population into groups of individuals with shared characteristics is called what:
Entrepreneurship
Refine and Develop (R & D)
Market Segmentation
The Marketing Mix
It is impractical and unrealistic to develop and market a product that appeals to everyone.
TRUE
FALSE
Identify the function of marketing that determines the price of the good or service to maximize return and meet customer's value perception.
Selling
Pricing
Promotion
Channel Management/Distribution
To inform, persuade, and remind customers about a business or its product is what marketing function?
Pricing
Selling
Promotion
Product/Service Mangement
This involves grouping people with similar lifestyles, as well as shared attitudes and values.
Target Market
Geographics
Psychographics
Groups
The use of sense appeal uses advertising to appeal to the consumer's senses. Such as a juicy steakburger and fries.
True
False
The image represents what phrase is marketing? (SELECT ALL THAT APPLY)
Target Market
Puzzles for PreK
The Marketing Mix
4 P's
What segmentation is groups customers on the basis of gender, heritage, religion, socioeconomic status, and life stages.
Graphic Art
Geographics
Demographics
