WorksheetsF5-CW #2- MARKETING 2-TERM 2
Total questions: 30
Worksheet time: 33mins
Which one is NOT a stage in the Product Life Cycle?
maturity
decline
growth
development
Which stage of the Product Life Cycle has rapid sales?
introduction
maturity
decline
growth
What is the correct pattern of stages of product life cycle?
Introduction-Maturity-Growth-Decline
Introduction-Growth-Decline-Maturity
Introduction-Growth-Maturity-Decline
Introduction-Decline-Maturity-Growth
What involves the use of short-term incentives or activities to stimulate or increase customer traffic or sales?
advertising
sales promotion
brand image
personal selling
Promotion means -
any form of communication or activity that is used to persuade people to buy a company's product.
to move the product from one place to another
to advertise the product only
when students advance from one level to the next
Newspapers, TV, radio, magazines, billboards, etc. are examples of...
Advertising
Publicity
Sales Promotion
Personal Selling
Which P is not in the Marketing MIx?
place
people
price
promotion
Select all the aspects or activities of promotion :
advertising
personal selling
public relations
sales promotions
Which is an example of Public Relations or publicity?
A news release about interesting activities of the firm
A television advertisement
A door to door salesman
Discounts and special offers
Promotion of a product can include all of the following except:
advertising a new product
offering coupons to encourage increased sales
personal selling by using sales representatives
redesigning a product to make it look more modern
Which of the following is NOT an example of public relations?
sponsoring of a football team
donations by the firm to charity
advertising on national radio
letting a newspaper journalist write an article about the firm's activities
Process of gathering, analyzing and interpreting information about the market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.
MARKETING PLAN
MARKET RESEARCH
MARKETING STRATEGY
PRODUCT TESTING
Marketing that utilizes the Internet and online-based technologies is known as ...
Relationship Marketing
Traditional Marketing
Social Media Marketing
Cause Marketing
Define Promotion
Activities a business or organization uses to attract, inform and persuade consumers to buy the product
The number of different product lines a manufactures or sells
The process of creating, growing and manufacturing a product
The price set by the business for the product
Short- term incentive or offer designed to increase sales
repeat customers
publicity
sales promotion
advertising
specific groups of people with a similar profile, allowing marketers to target their messaging
social media channels
market segmentation
market research analysis
product distribution
BOGO is an example of:
Price
Product
Place
Promotion
what to make, how to package it, what brand name and label to use, and what image to project, is part of the
price
product
target market
Marketing mix
Which type of advertisement convinces consumers to buy the product by appealing to their emotions.
Informative advertising
Competitive advertising
Misleading advertising
Persuasive advertising
Which form of Promotion refers to activities that aim to build a positive image of the firm and its products in the minds of customers?
Public Relations
Advertising
Personal selling
Sales promotion
To provide protection to the consumers against the improper behaviour of the producers and sellers is called ____________.
Consumers Protection Act
Consumer Protection
Consumer Welfare
Consumer Education
Identify the BENEFITS of good customer service to the business.
Customers who did not enjoy their experience will recommend the business to friends.
Customers who enjoy their experience will spend more money.
The business will not expand.
The business will get bad reviews.
A key benefit from offering good customer service is ............
Lower costs
Repeat business
Reduced tax
less customers
Which of these consumer organizations educates consumers about their rights?
The Ombudsman
The Bureau of Standards
The Consumer Affairs Division
None of them
Which of these consumer organizations test and inspect materials from products to ensure they are appropriate for sale?
The Bureau of Standards
The Consumer Affairs Division
The Ombudsman
The Government
Which activity involves promoting sales using DISPLAY techniques e.g. attractive window displays and on the spot demonstrations
Merchandising
Advertising
Personal selling
Public Relations
