The path a product takes to get from the producer to the consumer.

A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation.

A distribution channel in which the producer sells goods or services to the final user.

The transporting, storing, and handling of goods on their way from the manufacturer to the consumer.

Segmenting a market based on where a person lives.

Dividing the entire market into smaller groups having similar characteristics.

The group of all potential customers.

The specific segment of a total market that a company desires to have as customers and toward whom it directs its marketing efforts.

If I can't buy what I want when I want, what's the point?

Adding value by offering a way to purchase the product is what type of utility?

Turning Chocolate Chips into Cookies is an example of what type of utility?

When a product or service is put in a convenient location to best serve consumer needs, this is called _________.

Selling hot chocolate at a football game in the middle of January would be an example of ___________.

Marketing improves the standard of living because marketing provides higher paying jobs and an abundance of goods and services.

McDonalds sponsors a McTeachers’ Night and donates a percentage of sales to a school project or group. The company also sponsors the Ronald McDonald House. These are examples of a company practicing:

What is the PRIMARY benefit to businesses that practice social responsibility?

A system used to categorize industries on the North American continent.

The path leads directly from the manufacturer to the consumer.

The selling of products to the customer is known as:

The path follows more than one step. The path leads from the manufacturer to the wholesaler, then to the retailer, and finally to the consumer.

The business of exchanging goods and services for personal, family, or household use is called______________.

Intangible activities performed for the benefit of others are known as _____________.

It is called a _________ when businesses, people, and activities involved in creating products and delivering them to end users.

The process of coordinating the manufacturers, wholesalers, agents, and retailers to get the products into the hands of the consumers is called ________________.