NEW
Font size
WorksheetsBusiness Essentials Module 4
Total questions: 30
Worksheet time: 23mins
Overall, what does marketing allow us to do?
Stop buying online
Live our daily lives
feel better about shopping
Limit our spending
Which of the following is the most common reason for business to search for ways to make their products better and cheaper
Competition
Publicity
E-Commerce
Service marketing
According to the marketing concept, which option demonstrates customer orientation
Convincing a buyer to buy
Researching a firm's competitors
Finding out what a buyer wants
Advertising the features of a product
In the marketing concept, whose point of view matters most
Seller's
Marketer's
Buyer's
Planner's
Which of the following activities is an aspect of marketing a service
Advertising the state of North Carolina on T.V.
Developing a new, improved cell phone
Finding out customer's favorite coffee flavors
Determining how much to charge for a haircut
In an overall sense, where does marketing occur
Wherever customers are
Wherever businesses are
Wherever stores are
Wherever advertisements are
Which of the following is an example of communicating with customers
creating new products
sponsoring a charity event
choosing a store to distribute products
Developing a marketing plan
Which of the following is a method of communicating with customers
creating a new product
sponsoring a charity event
choosing a store to distribute products
developing a marketing plan
Which of the following influences the process of determining price?
Customers perception of value
Publicity
Purchase location
Sales promotion-
What provides the basis for all marketing goals and actions?
pricing
planning
budgeting
retailing
Which of the following is a marketing activity?
balancing customer needs with wants
leading a project team
communicating with customers
lowering operational expenses
By increasing awareness of the need of environmental controls, what has marketing done?
regulated the standard of living
improved the quality of life
made buying more convenient
added usefulness to products
Complying with environmental laws is the part of which operations activity?
Logistics
Safety and security
Purchasing
Inventory control
Which of the following is a true statement about scheduling?
scheduling for business is the same thing as personal scheduling.
many businesses do not need to use scheduling.
scheduling has the same timeline, regardless of the company.
both manufacturers and service businesses rely on scheduling.
deciding how to transport goods is part of which operations activity?
logistics
scheduling
safety and security
maintenance and repairs
which operations activity is also referred to as procurement?
logistics
inventory control
quality control
purchasing
which of the following is an example of one of a businesses inputs?
services
products
employees
goods
Which of the following is a capital investment decision?
how to manage cash flow
how to handle accounts payable
how to finance investments
how to manage inventory
How does the finance function relate to company spending?
it plans and controls spending
it produces reports about spending
it spends on investments only
it does not relate to spending
which of the following is most likely to increase a company's capital assets?
purchasing land for future expansion
obtaining a loan to make payroll
reducing operational expenses
collecting accounts receivables
which of the following is true of working capital management?
it deals with accounts payable and receivable
it concerns long-term decisions
it decides how investments will be financed
it determines which projects the business will invest in
which of the following business activities monitors and control the firm's revenue and debt?
finance
purchasing
human recourses management
payroll
which of the following financial reports provides estimates of when, where, and how much money will come into and out of a business next year?
balance sheet
cash flow statement
income statement
bank statement
what accounting record would summarize a businesses profit or loss for a previous year?
bank statement
inventory record
income statement
balance sheet
a bank denies a business owners application for credit saying, "we feel that you would be unable to make the monthly payments because of your other debts." What financial report did the bank review?
budget
balancing sheet
income statement
operating budget
which of the following categories of information are found on a balance sheet?
income, expenditures, profit
assets, liabilities, owners equity
assets, liabilities, margin
revenues, expenses, profit
which of the following makes comparison of the financial conditions at multiple organizations possible?
bookkeeping
source documents
accounting standards
trial balance
why are accurate accounting records important to a business?
they prevent any financial losses
they show how the business is doing
they increase the return on investments
they give the business an image of success
which of the following would be included in a businesses income statement?
operating expenses
liabilities
cash on hand
net worth
What do managers use for financial planning purposes?
accounting information
business policies
operating standards
production schedules
