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Week 7: Case & Video lecture quiz All changes saved

Total questions: 4

Worksheet time: 80secs

Name
Class
Date
1.

Part of your market researh is to look for the --- target market

a)

SAM

b)

TAM

c)

SOM

d)

all of the above

2.

Dr. Johns: What was his product introduced?

a)

A hair comb

b)

SpinBrushTM

c)

Nails designing spin tool

d)

Pet brush

3.

Dr. John's: In a Human Resources aspect; Osher has recruited people who:

a)

Were over-qualified for their positions.

b)

Who had adequate experience

c)

Had completed a relevant degree

d)

Had graduate degree

4.

What of the following is NOT one of the G2M strategy?

a)

Pipe

b)

Process

c)

Planning

d)

product