WorksheetsThe Advertising World
Total questions: 35
Worksheet time: 32mins
Advertisements are to attract and persuade consumers to buy the products or services
True
False
2) Employ a combination of business people & creative people
3) Provides media expertize Regional & National advertisers
/ Administration
Who is the target audience?
a group of people who are most likely to want the product being advertised
a group of people who are responsible for producing something
a group of people who are in charge of the company advertising
Who is the target audience of this advertisement?
People who are interested in sea voyage
people who are interested in ships
people who has an interest in cars
What audience does Toys R Us try to target?
Teachers
Children
Adults
Gamers
What audience does Mercedes Benz try to target?
Teenagers
Children
People who are wealthy
People in poverty
2) Employ a combination of business people & creative people
3) Provides media expertize
2) Regional agencies
3) International agencies
4) Full-service agencies
5) Specialized service agencies
2) research & account planning
3) creative concepts (copywriter & art director)
2)Soliciting & Advertising for New Business
What is POE Media? Provide each word for this abbreviation
IF YOU PAY TO DISPLAY THE CONTENT, IT’S (a) MEDIA
IF YOU OWN AND ADMINISTER CONTENT, IT’S MEDIA
(a)
IF OTHER PEOPLE TALK ABOUT YOUR CONTENT, IT’S (a) MEDIA
Explain in your own words for examples of PAID media
Explain in your own words for examples of OWNED media
Explain in your own words for examples of EARNED media
A mark created by a path of a moving point.
line
value
contrast
form
The empty or open area between, around, above, below and within objects.
form
balance
color
space
The surface quality or the way something feels such as rough-smooth
shape
texture
color
line
A definite area; described as geometric or organic, positive or negative.
line
form
shape
space
Element of art produced when a wavelength of light reflects a hue.
primary
secondary
teriary
color
The relation of one object to another in size, amount, and or number.
variety
monochromatic
proportion
triad
Area in a work of art that catches and holds the viewers attention also called focal point.
space
unity
emphasis
balance
The use of different lines shapes, textures,colors and other elements of design to create interest in a work of art.
variety
emphasis
space
value
1940s:
Did you get the message of the ad in 5 seconds?
Yes
No
1950s:
Did you get the message of the ad in 5 seconds?
Yes
No
1960s:
Did you get the message of the ad in 5 seconds?
Yes
No
1970s:
Did you get the message of the ad in 5 seconds?
Yes
No
1980s:
Did you get the message of the ad in 50 seconds?
Yes
No
1990s
Did you get the message of the ad in 5 seconds?
Yes
No
2000
Did you get the message of the ad in 5 seconds?
Yes
No
2010
Do you get the message of the ad?
Yes
No
2015
Did you get the message of the ad in 5 seconds?
Yes
No
2020
Did you get the message of the ad in 5 seconds?
Yes
No
Did you get the message of the ad in 5 seconds?
Yes
No
