A systematic approach to selling that consists of a sequence of selling phases intended to assist salespeople in achieving their goal of making a sale.

Any interaction between a business and a customer or a potential customer.

A phrase that is easy to remember.

Any paid form of nonpersonal presentation of ideas, goods or services.

The act of finding potential customers.

Promotion and publicity for a business provided by customers who tell others of their satisfaction with the business.

The ongoing decision-making process about the use of brands.

The point in the selling process at which the customer makes a favorable buying decision.

The determination of a customer’s satisfaction with a good or service after a sales presentation regardless of whether or not a sale was made.