WorksheetsF5-CW #3- MARKETING, CONSUMER BEHAVIOUR
Total questions: 21
Worksheet time: 25mins
Which stage of the Product Life Cycle has rapid sales?
introduction
maturity
decline
growth
Select all the aspects or activities of promotion :
advertising
personal selling
public relations
sales promotions
Which is an example of Public Relations or publicity?
A news release about interesting activities of the firm
A television advertisement
A door to door salesman
Discounts and special offers
Promotion of a product can include all of the following except:
advertising a new product
offering coupons to encourage increased sales
personal selling by using sales representatives
redesigning a product to make it look more modern
Which of the following is NOT an example of public relations?
sponsoring of a football team
donations by the firm to charity
advertising on national radio
letting a newspaper journalist write an article about the firm's activities
specific groups of people with a similar profile, allowing marketers to target their messaging
social media channels
market segmentation
market research analysis
product distribution
what to make, how to package it, what brand name and label to use, and what image to project, is part of the
price
product
target market
Marketing mix
Which form of Promotion refers to activities that aim to build a positive image of the firm and its products in the minds of customers?
Public Relations
Advertising
Personal selling
Sales promotion
Which of these consumer organizations test and inspect materials from products to ensure they are appropriate for sale?
The Bureau of Standards
The Consumer Affairs Division
The Ombudsman
The Government
Which activity involves promoting sales using DISPLAY techniques e.g. attractive window displays and on the spot demonstrations
Merchandising
Advertising
Personal selling
Public Relations
Process of gathering, analyzing and interpreting information about the market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.
MARKETING PLAN
MARKET RESEARCH
MARKETING STRATEGY
PRODUCT TESTING
Short- term incentive or offer designed to increase sales
repeat customers
publicity
sales promotion
advertising
Successful organizations learn the preferences and behaviors of key customer segments through this process
market research
market segmentations
choosing only one target market
setting a price everyone can afford
Intellectual property relates to creations of the...
mine
mind
myself
masterpiece
Patents protect this...
inventions
beverage
food
book
This is to protect music...
patent
copyright
trademark
trade secret
This is to protect business name, logo or symbol
patent
copyright
trademark
trade secret
Select all the factors which influence or affect consumer behavior
Price of the product
The location of the competition
Individual likes, dislikes or taste
Price of substitute products
