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WorksheetsOCR GCSE PE Commercialisation
Total questions: 16
Worksheet time: 10mins
Commercialisation is....
Sponsoring an athlete to make profit
Setting up advertising in a sports venue
The act of making something available to be bought or sold for a financial profit
Which of the following is not a type of media?
Player interviews
TV and visual
Internet
Social media
Newspapers and magazine
Sport, media and commercialisation are closely linked and often referred to as
(a)
Sport uses media to gain viewers to increase popularity.
The media broadcast sport as it is very popular and will engage viewers/readers and therefore generates money for the media.
True
False
Businesses pay money in sponsorship to popular sportspeople/teams to receive publicity.
Sport does not benefit at all from this arrangement.
True
False
Businesses pay money in sponsorship to access a sports audience through media coverage.
This money allows the media to cover more sports, use higher quality presenters/facilities and implement technology.
True
False
Select the three positive effects of the media on commercialisation...
More media coverage of a sport will result in more companies wanting to sponsor the sport/team/athletes so that their brand is shown on tv/internet/magazines.
Increase the standard of the sport as the clubs will have more money to invest in better players and facilities.
Increased coverage of the sport will result in more children seeing the sport and starting to participate which result in more sales of products such as boots.
Less popular sports/teams/athletes that do not receive much coverage will not receive as much money from sponsorship deals as their brand will not get as much promotion.
Select three negative effects of the media on commercialisation...
This will mean that they will not have as much money which can lead to a significant disadvantage as they will not have the funds to invest in better players, coaches and facilities.
This will increase the standard of the sport as the clubs will have more money to invest in better players and facilities.
Participation rates may go down in smaller, minority sports as a result of less coverage/popularity.
Less popular sports/teams/athletes that do not receive much coverage will not receive as much money from sponsorship deals as their brand will not get as much promotion.
Select the three types of sponsorship...
Advertising boards
Clothing and equipment
Financial
Facilities (stadiums and grounds)
A positive effect of sponsorship on a player or team is that it allows a player to become a full time athlete
True
False
A negative effect of sponsorship on a player or team is that it generally females over males and disabled athletes over able bodied athletes.
True
False
A positive effect of sponsorship on the fans is it makes a wider range of sports available to watch and increases the amount of sport and sport related shows on the TV.
True
False
A negative effect of sponsorship on the fans is it can make it very expensive for fans to watch as sports TV packages can cost a lot of money and clubs charge high amounts to watch popular sports live.
True
False
Sponsorship can both positively and negatively a variety of groups. Which group is missing? Fans, officials, players, sport and...
(a)
Which of the following is an example of sponsorship?
Paying to watch a football match
The government pays for a new swimming pool
A rugby club paying one of their players
A local business pays to run a local netball tournament
Which one of the following is not an example of sponsorship improving performance in sport?
Sponsorship can provide money for athletes to train full-time
Sponsorship can lead to scholarships for those who excel in sport
Sponsorship enables the development of community sports projects
Sponsorship enables sports performers to purchase the best equipment
