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WorksheetsPromotion
Total questions: 12
Worksheet time: 3mins
Which of the following is not an example of below-the-line promotion?
Non-digital billboards
Free samples
Public relations
Aftersales services
A college student goes door to door selling children’s books. This is an example of...
Advertising
Publicity
Sales Promotion
Personal Selling
What is the spread of information about a business, its brands and its goods and services from one Internet user to others?
Sponsorship
Guerrilla marketing
Personal marketing
Viral marketing
What does AIDA stand for?
Attraction - Interest - Desire - Action
Attraction - Innovation - Desire - Action
Attention - Interest - Desire - Action
Attention - Interest - Desire - Action
What is the promotion of products in retail outlets where customers can buy the goods?
(a)
Is "Advertising" similar to "Promotion"?
Yes
No
Why businesses use Social Network Marketing?
The potential reach is much greater and faster due to internet technologies, and remains highly cost-effective for the business.
Creating marketing content that attracts attention and encourages people to share this using their own electronic methods, such as social networks, web sites, blogs, instant messaging and news feeds.
Businesses have no control over what is written or shared about their brands, products or services, i.e. negative publicity
Helps to build trust as the marketing message comes from a trusted, third-party source rather than from a commercial marketer
Coupons, contests, rebates, free samples, displays, etc. are examples of...
Advertising
Publicity
Sales Promotion
Personal Selling
Reward systems used to encourage customers to make repurchases, such as price discounts or free gifts for members: Customer (a) schemes
_____ _____ refers to the huge volume of advertisements that the public is bombarded with.
(a)
Identify 3 objectives of promotion
Remind
Managing
Persuade
Inform
