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Worksheets

Marketing Concepts and Philosophies

Total questions: 25

Worksheet time: 14mins

Name
Class
Date
1.

Who is the father of modern marketing? આધુનિક માર્કેટિંગ ના પિતા કોણ છે?

a)

Adam Smith

b)

Philip Kotler

c)

Leonard Nadler

d)

None

2.

"Mercatus" means _________

"મર્કેટસ" નો અર્થ ________

a)

Market માર્કેટ

b)

Merchant વેચાણકાર

c)

Both Market and Merchant બન્ને માર્કેટ અને વેચાણકાર

d)

None કોઈ નહિ

3.

Marketing Philosophies depend upon?

માર્કેટિંગ ના ખ્યાલો શેના પર નિર્ભર કરે છે?

a)

Needs જરૂરિયાતો

b)

Wants આવશ્યકતા

c)

Demands માંગ

d)

All of above ઉપરના બધા

4.

Production concept focus on producing needs and selling it at affordable price.

પ્રોડક્શનનો ખ્યાલ જરૂરિયાતો નું ઉત્પાદન કરવું અને સસ્તી કિંમતે વેચવું એમ કહે છે.

a)
b)
5.

Product concept loves quality

પ્રોડકટનો ખ્યાલ ગુણવત્તા ને ધ્યાન માં રાખે છે

a)
b)
6.

_____________ concept only gives importance to sales apart from quality and price of goods and services.

__________નો ખ્યાલ ફક્ત વેચાણ ને મહત્વ આપે છે, ગુણવત્તા અને કિંમત ને અહીં ધ્યાન આપવામાં આવતું નથી.

a)

Production ઉત્પાદન

b)

Marketing માર્કેટિંગ

c)

Selling વેચાણ

d)

Social સામાજિક

7.

Full form of CSR

CSR નું પૂરું નામ

a)

Corporate Social Responsibility

b)

Corporate Selfless Responsibility

c)

Company Social Responsibility

d)

None

8.

Social Marketing focus on _________.

સામાજિક માર્કેટિંગ _____ને મહત્વ આપે છે.

a)

Sales વેચાણ

b)

Profit નફો

c)

Quality ગુણવત્તા

d)

Social Contribution સામાજિક જવાબદારી

9.

Relationship marketing is required due to extensive _______.

ગ્રાહક જોડે સબંધ રાખવો એ વધુ ______ ને લીધે જરૂરી બન્યું છે.

a)

Sales વેચાણ

b)

Competition હરીફાઈ

c)

Quality ગુણવત્તા

d)

All ઉપરના બધા

10.

What is the minimum rate of profit to be submitted by company under CSR activities?

CSR અંતર્ગત કંપનીએ પોતાના વાર્ષિક ચોખ્ખા નફામાંથી ઓછામાં ઓછા કેટલા ટકા સમાજ ને આપવા ફરજીયાત છે?

a)

4%

b)

2%

c)

5%

d)

10%

11.

Which of the following is the oldest one?

a)

Relationship Marketing Concept

b)

Sales Concept

c)

Marketing Concept

d)

Production Concept

12.

To satisfy consumers needs and wants is ________.

a)

Relationship Marketing Concept

b)

Marketing Concept

c)

Selling Concept

d)

None

13.

In _______ concept let the buyer be aware.

a)

Marketing

b)

Selling

c)

Human Resource

d)

None

14.

Earns through customer satisfaction

a)

Selling concept

b)

Buying Concept

c)

Marketing Concept

d)

Trading Concept

15.

To earn maximum profit through sales is main aim of _____.

a)

Buying Concept

b)

Trading Concept

c)

Marketing Concept

d)

Selling Concept

16.

Domestic market is limited to a particular countries territory.

a)

True

b)

False

17.

Tax system in domestic market is liberal than international market, in this case it is better choose international market for trade.

a)

True

b)

False

18.

Which of the following is same in domestic market and international market

a)

Currency

b)

Tax system

c)

Cultural factors

d)

None

19.

International market has more threat of _______ .

a)

Profit

b)

Duties

c)

Charges

d)

Competition

20.

Anybody can enter into new market without any restrictions?

a)

True

b)

False

21.

Which analysis is used before selection of new market?

a)

ABC Analysis

b)

ROA Analysis

c)

PEST Analysis

d)

Python Analysis

22.

Which of the following is not included in PEST?

a)

Economical

b)

Political

c)

Trade

d)

Social

23.

What are included in Economic factors?

a)

Import and Export duties

b)

Charges

c)

Bank Rate

d)

All of above

24.

Open ended economy, liberal governing and trade relations with other countries are ____ factors

a)

Social

b)

Technical

c)

Economical

d)

Political

25.

The country should have the necessary infrastructure for the supportive technology to decide to start new business

a)

True

b)

False