WorksheetsBusiness Management: Chapter 21 Test Review
Total questions: 36
Worksheet time: 18mins
Products never include services.
True
False
Marketing channel discrepancies are differences between the offerings of a business and the requirements of a consumer.
True
False
When distribution involves a producer and a consumer, the channel of distribution is an indirect channel.
True
False
Customers have no influence on the development of distribution channels.
True
False
An advantage provided by retailers in a channel of distribution is that they can provide the products of many manufacturers in one location.
True
False
Producers prefer to sell products to retailers that buy in large quantities.
True
False
Wholesalers sell consumer products but not business products.
True
False
A channel in which one organization takes a leadership position to benefit all channel members is known as an administered channel.
True
False
Highly perishable products are most likely to be distributed through indirect channels of distribution.
True
False
The number of times that a product is handled adds to the cost of distribution, increases delivery time, and increases the opportunity for damage to occur.
True
False
Unilever's products include dishwashing liquid, soap, body wash, toothpaste, and hand lotion. This is an example of
a product line
a product assortment
brand names
extended products
Packaging
protects products
provides information
can make the product easier to use
all of these
Most often, retailers sell to
producers
consumers
wholesalers
other retailers
The number and type of businesses in a channel of distribution are determined by the
product assortment
number of consumers
activities that need to be performed
cost of product
Which type of utility is created when customers are able to purchase a product when they need it?
time utliity
place utility
possession utility
form utility
A business that owns the organizations at other levels of a channel of distribution is involved in
wholesaling
channel integration
an administered channel
illegal trade practices
Products such as soap, books, candy and pens are
distributed through a direct channel
distributed through more than one channel
are distributed through an administered channel
are distributed through an integrated channel
Which of the following is NOT a factor that producers consider when deciding which channels to select for distribution?
perishability
special handling
number of users
containerization
A company that produces only one product is most likely to sell that product to
wholesalers
retailers
consumers
other producers
The principal advantage of railroad transportation is
speed
direct service to most towns
low cost for bulky items
all of these
The transportation method frequently used for short-distance shipping is
railroad
truck
airplane
pipeline
The slowest method of transporting goods is
the US Postal Service
railroads
water transporation
piggyback
Packing products in large quantities at the factory so they can be moved by several transportation methods while reducing the amount of product handling and product damage is known as
parcel shipment
express service
direct distribution
containerization
Product identification labels that can be read by scanners and that are used to track product shipments are
bar codes
container IDs
ISO markers
piggyback labels
Because consumers do not usually buy products as soon as they are produced, products need to be
distributed
stored
transported
promoted
A facility used by a wholesaler or retailer to receive products from a number of manufacturers, repackage the products, combine they with others, and ship them for sale is a
warehouse
distribution center
piggyback service
telemarketing facility
Complete set of products offered by a business to the market.
product assortment
extended product
brand
warehouses
Placing loaded truck trailers on railroad cars and shipping them to the final destination.
piggyback service
containerization
indirect distribution
direct distribution
Building in which large quantities of products are stored until sold.
warehouses
distribution centers
piggyback services
containerization
Name, symbol, or design used to identify a product, service, or company.
brand
economic utility
extended product
trademark
Producers selling directly to the ultimate consumer.
direct distribution
indirect distribution
economic utility
extended product
Satisfaction received from using a product or service.
economic utility
containerization
indirect distribution
extended product
Marketing goods and services by telephone.
telemarketing
piggyback service
possession utility
product assortment
Product with additional features that are not part of the physical product but increase its usability.
extended product
economic utility
basic product
product assortment
Distribution that takes place via channel members.
indirect distribution
direct distribution
piggyback service
containerization
Utility created by developing a product consumers can afford.
possession utility
form utility
time utility
place utility
