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Marketing Mix

Total questions: 8

Worksheet time: 4mins

Name
Class
Date
1.

Who proposed the original 4Ps of the Marketing Mix

a)

Boom & Bitner

b)

John Nash

c)

Adam Smith

d)

Jerome McCarthy

2.

This helps to differentiate a product and prolong its shelf-life.

a)

Advertisement

b)

Packaging

c)

Market Survey

d)

Unique Selling Proposition

3.

McDonalds conducts extensive research to determine the most cost-effective way to transport their products. This marketing mix is

(a)  

4.

Management is deciding whether to offer the entire new line of athletic equipment. This marketing mix is

(a)  

5.

Communication used to inform, persuade, and remind customers about a product. This marketing mix is

(a)  

6.

A mall’s monthly change of store design. This marketing mix is

(a)  

7.

A company is deciding whether to intensively, exclusively and selectively distribute their products. This marketing mix is

(a)  

8.

7-eleven decided to place their new branch near the new city hall of Caloocan. This marketing mix is

(a)