WorksheetsMarketing Functions (7)
Total questions: 20
Worksheet time: 17mins
All the activities involving decisions about how a product gets from producer to consumer; includes transportation and storage.
Distribution
Product Management.
Activities that include budgeting for marketing, securing funds to operate the business, and helping customers make purchases
Financing
Marketing Information Management
Collecting and using information about the market to help a business make better decisions. AKA Marketing Research.
Selling
Marketing Information Management
Establishing the value of a product and communicating that value in monetary terms to the customers.
Pricing
Promotion
The process of designing and developing a new product intended to meet customer's expectations. Also includes decisions about which products to keep and/or discontinue.
Selling
Product Management
A variety of communication meant to encourage consumers to purchase the company's products.
Promotion
Selling
The personalized process of helping to match a product or service to the needs or wants of a consumer.
Advertising
Selling
A full-page newspaper article advertising the grand opening of a new store is an example of which function?
(Ms. FD & her 3 Ps)
Styles of swimsuits are selected to be sold in a department store just before spring break. This is an example of which function?
(Ms. FD & her 3 Ps)
Money borrowed to purchased additional inventory for the Christmas season. This is an example of which function?
(Ms. FD & her 3 Ps)
Consumers are surveyed after tasting testing a new food product. This is an example of which function?
(Ms. FD & her 3 Ps)
A salesperson answers a customer's question about the operation of a new washing machine. This is an example of which function?
(Ms. FD & her 3 Ps)
Offering customers payment options for larger purchases. This is an example of which function?
(Ms. FD & her 3 Ps)
Amazon creates fulfillment centers to store inventory. This is an example of which function?
(Ms. FD & her 3 Ps)
A store marks a set of leftover Flat Screen TVs down 20% after the Super Bowl. This is an example of which function?
(Ms. FD & her 3 Ps)
Creating authentic content to post on social media channels. This is an example of which function?
(Ms. FD & her 3 Ps)
A local restaurant decides to partner with Uber Eats. This is an example of which function?
(Ms. FD & her 3 Ps)
Wendy's adds Breakfast to their menu. This is an example of which function?
(Ms. FD & her 3 Ps)
The GB Packers have a Facebook advertisement to buy apparel, to which they count how many clicks or hits they receive to their official website. This is an example of which function?
(Ms. FD & her 3 Ps)
Tesla never offers discounts on their vehicles. It's one of the ways they communicate the value of their product. This is an example of which function?
(Ms. FD & her 3 Ps)
