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WorksheetsFundamentals of Marketing (icev)
Total questions: 10
Worksheet time: 10mins
Which of the following is NOT one of the discussed functions of marketing?
Buying
Financing
Managing Information
Pricing
Marketing depends on the human resources department to:
bring in money for the marketing budget
get people interested in the products and services offered
hire people who are aligned with the marketing strategy
implement marketing plans by setting goals and objectives
Which of the following is an example of a tactic?
Call customers to verify satisfaction
Increase repeat business by 15 percent over one year
Increase sales
Improve post-purchase relationships with customers
Which of the following is an example of an objective?
Call customers to verify satisfaction
Increase repeat business by 15 percent over one year
Increase sales
Improve post-purchase relationships with customers
The need for love and companionship would be included in which level of Maslow’s hierarchy of needs model?
Physical needs (first level)
Safety needs (second level)
Psychological needs (third level)
Self-esteem needs (fourth level)
Which of the following decisions would be considered part of the “product” element of the marketing mix?
Whether to put a product on a table or shelf
Whether to make a product blue or red
Whether to make a product $5 or $10
Whether to have a sale on product A or product B
If a company decides to focus marketing efforts on people who love mountain climbing, which method of segmentation did they use?
Demographics
Geography
Psychographics
Random
Which of the following is a qualitative research method?
Experiment
Interview
Questionnaire
Survey
Which type of research did April Bell recommend for companies with a limited research budget?
Primary
Qualitative
Quantitative
Secondary
Which of the following did Jeffrey Harper give as an example of a product which is mass marketed?
Banana Republic® shirts
Coca-Cola®
Honda Civic®
True Religion® jeans
