WorksheetsSTP Marketing
Total questions: 10
Worksheet time: 5mins
What is STP Marketing
segmentation, targeting, and positioning
segmenting, telling, positioning
selling, targeting, and positioning
segmentation, targeting, and posting
What is the term for the process of dividing a total market into subgroups so that each group consists of buyers and users who share similar characteristics, but who are different from those in the other groups?
niche marketing
market targeting
market positioning
market segmentation
What are the criteria for designing workable marketing segments?
substantial, marketable, accessible, realistic and targetable
discrete, measurable, viable, appropriate, and sustainable
discrete, measurable, accessible, timing and suatainable
specific, measurable, achievable, relevant and timed
What is undifferentiated marketing?
custom marketing
mass marketing
target marketing
niche marketing
Loyalty status is an example of which type of segmentation variable?
psychographics
demographics
behavioural
geographics
Dividing the tourist market into domestic tourists and foreign tourists is an example of
geographic segmentation
demographic segmentation
psychographic segmentation
behavioural segmentation
When a hotel designs an advertising program to attract "all comers" to select and stay in the hotel, this is an example of
differentiated marketing
undifferentiated marketing
concentrated marketing
niche marketing
Hospitality professionals can easily identify their property’s target market using;
Pre and post-stay surveys
Online reviews
Google analytics
All of these
None of these
What is the marketing term for how a target market perceives a brand in relation to competing brands?
segmenting
targeting
positioning
profiling
The philosophy of ______ is to identify market segments, evaluate attractiveness, select one or more, and develop products and marketing mixes tailored to each selected segment.
mass marketing
macro marketing
target marketing
all of the above
none of the above
