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Chapter 6: Target Market

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

Psychographic segmentation refers to:

a)

dividing a target market based on customer location

b)

lifestyle analysis of customer values, attitudes, and preferences

c)

dividing customers into groups based on how they engage with a product

d)

the division of a market using demographics, or statistical data

2.

Which is an example of niche marketing?

a)

geographic location

b)

consumer opinions

c)

premium channels for sports or movies

d)

psychographic factors

3.

Which is not a question marketers use to identify a target market?

a)

who is demanding the products?

b)

what problem does the product solve?

c)

what are the marketers' preferences?

d)

how does competition solve customer problems?

4.

A mass marketing strategy that aims to reach as many potential customers as possible through ads on television, radio, or internet is called:

a)

guerrilla marketing

b)

target market

c)

niche marketing

d)

shotgun approach

5.

Which of the following is not an element of demographic segmentation?

a)

age

b)

income

c)

personality

d)

gender

6.

How a business relates to competitors within an industry is:

a)

market identification

b)

market position

c)

market segmentation

d)

niche marketing

7.

Using marketing strategies with a wide audience to sell a product describes -

a)

mass marketing

b)

niche marketing

c)

market segmentation

d)

market identification

8.

The process of dividing a market into categories based on common characteristics describes -

a)

guerrilla marketing

b)

shotgun approach

c)

SWOT analysis

d)

market segmentation

9.

The method of choosing a target market refers to -

a)

SWOT analysis

b)

demographic segmentation

c)

market identification

d)

mass marketing

10.

Marketing that appeals to several generations of individuals in a market describes -

a)

market position

b)

multigenerationalsim

c)

multiculturalism

d)

competitive advantage

11.

Maternity or yoga retailers, vegan restaurants, and gaming computer manufacturing companies are examples of products in what kind of a market?

a)

target market

b)

niche marketing

c)

behavioral segmentation

d)

psychographic segmentation

12.

Dividing a market based on secondary research such as statistical data is an example of what kind of segmentation?

a)

demographic

b)

geographic

c)

psychographic

d)

behavioral

13.

A SWOT analysis looks at the external strengths and weaknesses of a company and internal opportunities and threats.

a)

True

b)

False

14.

Researching loyalty and usage rate are two important factors of what kind of market segmentation?

a)

demographic

b)

geographic

c)

psychographic

d)

behavioral

15.

Mass marketing approaches that craft messages in a distinct, memorable way to maximize consumer engagement and interest - such as the ALS Ice Bucket Challenge, are examples of -

a)

shotgun approach

b)

guerrilla marketing

c)

niche marketing

d)

mass marketing