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WorksheetsChapter 6: Target Market
Total questions: 15
Worksheet time: 8mins
Psychographic segmentation refers to:
dividing a target market based on customer location
lifestyle analysis of customer values, attitudes, and preferences
dividing customers into groups based on how they engage with a product
the division of a market using demographics, or statistical data
Which is an example of niche marketing?
geographic location
consumer opinions
premium channels for sports or movies
psychographic factors
Which is not a question marketers use to identify a target market?
who is demanding the products?
what problem does the product solve?
what are the marketers' preferences?
how does competition solve customer problems?
A mass marketing strategy that aims to reach as many potential customers as possible through ads on television, radio, or internet is called:
guerrilla marketing
target market
niche marketing
shotgun approach
Which of the following is not an element of demographic segmentation?
age
income
personality
gender
How a business relates to competitors within an industry is:
market identification
market position
market segmentation
niche marketing
Using marketing strategies with a wide audience to sell a product describes -
mass marketing
niche marketing
market segmentation
market identification
The process of dividing a market into categories based on common characteristics describes -
guerrilla marketing
shotgun approach
SWOT analysis
market segmentation
The method of choosing a target market refers to -
SWOT analysis
demographic segmentation
market identification
mass marketing
Marketing that appeals to several generations of individuals in a market describes -
market position
multigenerationalsim
multiculturalism
competitive advantage
Maternity or yoga retailers, vegan restaurants, and gaming computer manufacturing companies are examples of products in what kind of a market?
target market
niche marketing
behavioral segmentation
psychographic segmentation
Dividing a market based on secondary research such as statistical data is an example of what kind of segmentation?
demographic
geographic
psychographic
behavioral
A SWOT analysis looks at the external strengths and weaknesses of a company and internal opportunities and threats.
True
False
Researching loyalty and usage rate are two important factors of what kind of market segmentation?
demographic
geographic
psychographic
behavioral
Mass marketing approaches that craft messages in a distinct, memorable way to maximize consumer engagement and interest - such as the ALS Ice Bucket Challenge, are examples of -
shotgun approach
guerrilla marketing
niche marketing
mass marketing
