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DM QUIZ

Total questions: 10

Worksheet time: 8mins

Name
Class
Date
1.

Digital marketing aims to

a)

Identify customer needs

b)

Targeting niche audience

c)

Use internet and digital devices

d)

Track the marketing efforts

e)

All of the above

2.

Which of the following is not true ?

a)

Digital marketing helps you to target your niche audience

b)

Digital marketing is cost effective

c)

You can measure result of your digital marketing efforts

d)

Digital marketing is non-interactive

3.

Which of the following is the correct depiction of Digital Marketing?

a)

E-mail Marketing

b)

Social Media Marketing

c)

Web Marketing

d)

All of the above

4.

Which of the following is not a correct match ?

a)

Print media- traditional marketing

b)

Pay per click- Internet advertising model

c)

Generating leads- landing pages

d)

Real time results- television advertising

5.

What are the demographics on the basis of which you target your audience in digital marketing ?

a)

Age

b)

Gender

c)

Education

d)

All of the above

6.

Which of the following is not a tool of measuring and tracking audience ?

a)

Google analytics

b)

Facebook pixels

c)

Google Adwords

d)

Wordpress

7.

Organic results are

a)

natural results and you need not to pay anything to search

b)

engine to get high rank in the SERP

c)

paid results cannot be optimized

d)

least clickable by the users

8.

Which of the following is true

a)

Display advertising is showing advertisement in google search results

b)

Search engine optimization brings website to the top in search engine results

c)

If you don't know HTML, you can't develop a website

d)

Social media marketing is all about showing ads on websites

9.

Which of the following country has maximum number of Internet users (2020) ?

a)

China 

b)

India

c)

United States 

d)

Brazil

10.

Which of the following are advantage(s) of digital marketing over traditional marketing ?

a)

Digital marketing is performance oriented 

b)

Targeting of audience on the basis of user's interest is possible in digital marketing 

c)

Digital marketing offers customer inter activity 

d)

All of the above