Worksheets1C - Situational analysis
Total questions: 13
Worksheet time: 7mins
What is meant by 'competitive advantage?'
When an enterprise is break even
When an enterprise is supposedly doing well but isn't really
When an enterprise is doing well (has more strengths than weaknesses)
What does SWOT stand for?
Strengths, weaknesses, opportunities, threats
Stealth, weaknesses, opportunities, threats
Speed, weaknesses, opportunities, treats
Why might an enterprise do a SWOT analysis?
They want to identify all the internal and external factors that might impact them just in case they need to prove it's been done
They want to identify all the internal and external factors because that they only way they will get a loan from the bank
They want to identify all the internal and external factors that will impact them to know how they should react proactively to them
Maintaining a high number of customers, having a good reputation and offering quality service are all examples of ...
Opportunity
Strengths
Success
Lack of provision for staff, not enough resources that would improve trade, goods or services that are not selling as well as others are all examples of
Threats
Opportunities
Weaknesses
This is based on either strengths and/or weaknesses that could help the enterprise improve ...
Opportunities
Strengths
Options
Changes in customer taste, new competition changing what they are doing on increasing their marketing, existing or new competitors lowering their prices to negatively affect the enterprise are examples of ...
Threats
Poor decision making
Inability to proactively address issues
What is the term given to SWOT and PEST Analysis?
Situational Analysis
Spatial Awareness
Sporadic Analysis
What does PEST stand for?
Political, Ergonomic, Systemic, Technological
Political, Environmental, Social, Technological
Political, Economic, Social, Technological
Employment levels, exchange rates, which can change the price of raw materials, wages levels, interest rates that enterprises may gave to pay for loans, the amount of money people in the UK have to spend are all examples of ...
Political
Economical
Social
Technological
This relates to lifestyles, cultures and how people spend their time E.g. changes in trends and fashions, ethical concerns, environmental concern, welfare concerns, customer demographic, attitudes towards work, education ...
Political
Economic
Social
Technological
What does the follow refer to?
Government policies and laws, changes in Government (new party/ leader), effect of pressure groups, effect of wars, effect of taxation, effect of changes in the environment, relationships with other countries, factors relating to Europe post-Brexit
Political
Economic
Social
Technological
What does the following refer to?
Development of computers and the internet, developments in mobile technology, such as smartphones, the introduction of machines to replace human workers, such as self-service checkout in supermarkets, increase in the amount of online buying
Political
Economic
Social
Technological
