WorksheetsSocial Media Marketing
Total questions: 35
Worksheet time: 24mins
Demographic of people most likely to be interested in your product or service is known as...
Brand awareness
marketing
social media
target market/audience
an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience in a particular field.
Marketer
Consumer
Influencer
Which of the following is the most used Social Media platform?
YouTube
Snapchat
Which marketing content methods are available to use on Facebook?
(select all answers that apply)
Text
Images
Videos
Live Videos
Stories
What best describes what Snapchat used for?
A place to go to read books and short stories
An app that focuses on sharing photos and short ideas
a place to get homework help
To do list organizer
3. Which social network is considered the most popular for business to business marketing?
a. Facebook
b. Orkut
c. Ryze
d. LinkedIn
5. Larger social networking sites
a. will force niche social networks out of business.
b. set social media trends.
c. are expected to see declining growth rates.
d. are a better fit for most nonprofit organizations.
6. The first step when marketing with social networks is to identify the goals and strategies.
a. True
b. False
6. The first step when marketing with social networks is to identify the goals and strategies.
a. True
b. False
11. What methods of social network marketing should a company always use?
a. Blogging the only
b. Twitter, Blogs, Facebook
c. YouTube
d. Depends on the company, their product, their audience
12. What is the term adopted for updates by Twitter users?
a. Tweets
b. Twoots
c. Twinks
d. Posts
What social media marketing strategy is described:
This allows companies to promote and spread their products through their own followers to their followers' followers.
Influencers
Photo Contest
Storytelling
Chatbots
What social media marketing strategy is described:
These are a great way to promote products from a company by giving their input on them to their many followers.
Influencers
Photo Contest
Storytelling
Chatbots
What social media marketing strategy is described:
This allows your customers to connect with your company on a personal level, providing them information about yourself and your company.
Influencers
Photo Contest
Storytelling
Chatbots
What social media marketing strategy is described:
These allow you to communicate with your customers
Influencers
Photo Contest
Storytelling
Chatbots
Content marketing is....
the same as advertising or public relations.
a short-term strategy that will bring in profit quickly.
going out of style
a way to build a strong relationship with your target market.
A hair stylist sharing a video tutorial of how to create an easy up-do prom hair style would be considered:
Promotional Content
Non-promotional Content
Personalized Content
Advertising.
An email that you get after you make an Amazon purchase asking you to review it is considered:
Promotional Content
Non-promotional Content
Personalized Content
Advertising.
A niche is a ...
"speciality"
"cubby hole"
"small cut"
"strategy"
The content marketing framework is based on 5 things. What area does the following question address?
Why are you creating content, and what value will it provide?
Audience
Purpose & Goals
Measurement
Story
Process
The content marketing framework is based on 5 things. What area does the following question address?
Who are you creating content for, and how will they benefit?
Audience
Purpose & Goals
Measurement
Story
Process
The content marketing framework is based on 5 things. What area does the following question address?
What specific, unique, and valuable ideas will you build your content around?
Audience
Purpose & Goals
Measurement
Story
Process
The content marketing framework is based on 5 things. What area does the following question address?
How will you structure and manage your operations in order to achieve your goals?
Audience
Purpose & Goals
Measurement
Story
Process
The content marketing framework is based on 5 things. What area does the following question address?
How will you gauge performance and continually optimize your efforts?
Audience
Purpose & Goals
Measurement
Story
Process
