Font size
WorksheetsSocial Media for Business
Total questions: 30
Worksheet time: 15mins
What is Brand Awareness?
How well customers are familiar with a brand and its products and services
The percentage of those who visit one page of a website before exiting that website
communication between a brand and an audience member (like, comment, retweet, Etc)
Ability to keep current customers
What does bounce rate mean?
total number of different households or persons that will be exposed to a message
Ability to keep current customers
The percentage of those who visit one page of a website before exiting that website
analytics metric that refers to the number of users who have come across particular content on social platforms
What is Customer Advocacy?
The percentage of those who visit one page of a website before exiting that website
how well customers are familiar with a brand and its products and services
Ability to keep current customers
how well your customers support your product or brand
What is Email Database?
digital marketing strategy of communicating with prospects and customers via electronic mail services
total number of different households or persons that will be exposed to a message
a database of a business's current and potential customers email addresses
database list of all the emails in the world
Email Marketing
a catalog of current and potential customers email addresses
digital marketing strategy of communicating with prospects and customers via electronic mail services
analytics metric that refers to the number of users who have come across particular content on social platforms
focusing on individuals that have bounced from your site
What does Interactions mean in social media metrics?
total number of different households or persons that will be exposed to a message
communication between a brand and an audience member (like, comment, retweet, follow)
income a business makes from its products or services offered
how well customers are familiar with a brand and its products and services
What does Reach mean?
income a business makes from its products or services offered
analytics metric that refers to the number of users who have come across particular content on social platforms
total number of different households or persons that will be exposed to a message
a catalog of current and potential customers email addresses
What does Retargeting mean?
How well customers are familiar with a brand and its products and services
how well customers are familiar with a brand and its products and services
focusing on individuals that have bounced from your site
Ability to keep current customers
What does Retention mean?
make something tight again
Ability to keep current customers
total number of different households or persons that will be exposed to a message
How well customers are familiar with a brand and its products and service
What is Revenue?
income a business makes from its products or services offered
how well customers are familiar with a brand and its products and services
analytics metric that refers to the number of users who have come across particular content on social platforms
Ability to keep current customers
Demographic of people most likely to be interested in your product or service.
Brand awareness
marketing
market segmentation
target market/audience
an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience in a particular field.
Marketer
Consumer
Influencer
Strategy that relies on getting to know the customers and their individual choices, then tailoring marketing plans toward each customer differently based on those choices.
one-to-many marketing
one-to-one marketing
niche marketing
business metric used to evaluate the success of a company, organization, employee or to track and analyze factors of success in an organization.
Centimeter
marketing indicator
Key talent indicator
Key Performance Indicator
Happens when the desired outcome of a marketing message is achieved.
Web 2.0
Conversion
Dot Com Bubble
Demographics
This channel currently has the largest audience on social media
This channel is considered the most effective at generating brand awareness.
Which marketing content methods are available to use on Facebook?
(select all answers that apply)
Text
Images
Videos
Live Videos
Stories
When planning to use social media for a business what is meant by the term 'business requirements'?
Overall objective - Long term goal
Short Term goal
Medium term goal
No goal
What is the main factor you have to consider when choosing a social media platform (site) for a business?
Select all correct answers!
Their favourite colour
Their type of business/ product
Target Audience
Shoe size
What would be on the action plan?
Day number & day of the week
Main task & secondary task
Both of the above
None of the above
When setting targets in a plan it's important to use SMART targets. What does SMART stand for?
Small, Medium, All, Real, Target
Sensible, Mostly, Acute, Ready, Target
Skillful, Mensurable, Attainable, Reasonable, Timed
Smart, Measurable, Achievable, Realistic, Time-Bound
How do you develop an online community?
Select all correct answers
Posting questions and surveys for feedback
Responding back to peoples comments promptly
Ignore negative comments or complaints
Don't link social media pages with company website
What is a publishing schedule used for?
Select all correct answers
To show how often to post content
To show what date and time to post
To show what type of post
Ti give details of the content of the post
USP stands for:
Unique Selling Preposition
Unique Selling Proposition
Unified Selling Proposition
Unfiltered Saving Position
Social media content allows:
Boost Credibility
Comment on News & Events
Develop Relationships
Invite Conversation
All of The Above
Hashtags is a way to connect social media content to a specific topic, event, theme or conversation.
True
False
6. The first step when marketing with social networks is to identify the goals and strategies.
a. True
b. False
Select the 2 advantages of branding
A business can save money on marketing once the product becomes a household name.
It means businesses don't have to make new items.
The business can change its name if it wants to.
Higher prices can be charged when consumers become loyal to the brand.
