Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.

Notice announcement in a public medium promoting a product, service or event or publicizing a job vacancy.

Paying to sponsor a sports or a charity event.

Pinterest, Instagram, Facebook are example of ........

Based in the customer's perception alone.

True or False?

Marketing involves encouraging people to buy a product or service.

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

Marketing that utilizes Internet and online based technologies is known as ...

A marketing .............. refers to a business's overall plan for reaching prospective consumers.

True or False?

Email is an example of indirect marketing.

..................... are people who have a big social media following.

Price

Promotion