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WorksheetsIGCSE PE 10.4 - 6: Sponsorship, Media and Global Events
Total questions: 23
Worksheet time: 23mins
Suggest three advantages for performers of high levels of television coverage in sport.
brings external pressure which can cause anxiety.
reduces the number of people who have access to viewing the sport.
motivates the performer to play well.
increases public awareness and chances of sponsorship.
provides opportunity to analyse their own performance as well as study opponents tactics.
Describe three ways that television has increased people’s understanding of sports.
Shows a wide variety of sports.
ex-professional players give an insight to how games are played.
viewing time may be interrupted by too many adverts.
people can become bored with too much sport
use of technology and graphics for analysis.
Suggest three disadvantages for the audience/spectators of increased television coverage in sport.
spectators are encouraged to play a sport like their role models.
people become bored with too much sport.
increases the chance of sponsorship deals.
reduction in attendance at live games means less of an atmosphere
encourages a lazy and sedentary lifestyle.
Suggest four ways that the use of the internet can benefit sports.
Easy to access information and research history of the sport.
Able to stream to watch sport live, or highlights.
Can raise awareness of sport and athletes.
difficult to access sport due to pay per view events
easy to know when events or competitions are taking place.
Describe three benefits that the internet and social media provide for a performer.
people become bored with too much sports.
provides easy ways to communicate with teammates and coaches.
allows performers to research opponents easier.
raises profile of performers which can attract sponsors which can provide financial gain.
brings pressure from fans.
Suggest three ways how the media can affect the quality of performance of a professional athlete.
minority sports get less coverage than more popular sports.
Analysis can help opponents identify tactics, strengths and weaknesses.
Commentary adds additional information for the spectators.
places athletes under pressure to be successful, which can have a positive or negative effect on performance.
Media obligations and demands such as interviews can reduce training times.
Suggest three benefits of a host nation improving or building new stadia and training facilities.
Outdated stadia and facilities will cause spectators to have a negative experience of the event.
Stadia and facilities will be outdated which will reflect poorly on the host nation.
Training facilities can be used for national and community training.
Ensures that the country has world-class facilities
After the games stadia can be used to host further international competitions.
Suggest two ways that a host nation can have a home advantage.
Local athletes might feel pressure to perform in front of home supporters.
Stadia and facilities will be outdated which will reflect poorly on the host nation.
Local athlete's might be distracted by the increased media obligations.
The home nation usually does not have to qualify to compete.
The home performer has the opportunity to train and get used to the facilities.
Suggest two ways that an increase in national pride can benefit a home nation.
Hosting the event can create a feel-good attitude throughout the country.
National pride can encourage a high level of interest in the event.
Local athletes might be distracted by the increased media obligations.
The home performer has the opportunity to train and get used to the facilities.
Suggest two ways that an improvement in tourism can benefit the host nation.
Increased tourism causes disruptions to everyday life.
An increase in visitors to the country can boost the economy and local businesses.
More tourist means more mess and litter.
Visiting tourists might be encouraged to revisit the country again.
Suggest two ways that hosting a global event can boost employment opportunities.
More employment from building facilities during the event in the hospitality industry
Athletes will be distracted by the extra fans in the country
Local businesses will struggle with all the extra footfall.
An increase in the tourism industry will boost the economy and provide more income for local businesses.
Suggest three ways that a host country can improve infrastructure to provide a good experience for spectators of the event.
Improvements in roads, railway and train services around the venue.
Improved accommodation, such as hotels, houses and other facilities.
Local businesses will struggle with all the extra footfall.
Communication systems will be installed and will be available for the host community after the event.
Suggest two advantages for the host nation of a global event being shown on television.
Fans might boycott the event in protest against particular issues.
The cost of the event can damage the economy.
Improves the quality of television coverage.
Promotes the country internationally, which can increase tourism.
Suggest three advantages of being the host nation of a global event.
New world-class stadia and training facilities are built.
Apartheid, racial segregation involving political, legal and racial discrimination.
Increased employment opportunities from building facilities, increased tourism can inject more money into the economy.
Dishonest behaviour and corruption by people with power, for their own gain.
Hosting the event can create a sense of national pride, which increases interest in sports.
Suggest three advantages of being the host nation of a global event.
Home advantage for local athletes who get to train and get used to the facilities.
Improvement in infrastructure can lead to improvements of roads, rails, trains and hotels.
Apartheid, racial segregation involving political, legal and racial discrimination.
Legacy implications such as facilities being left for future use and an increase in interest in sport can lead to greater participation.
Dishonest behaviour and corruption by people with power, for their own gain.
Which of the following are benefits for a performer competing in a global event.
Performing at the highest level, and being recognised as the best.
Pride of representing the country and becoming a local celebrity.
Pressure from media obligations.
Large financial rewards and sponsorship opportunities.
Building new friendships and forming rivalries.
State three ways that sponsorship might benefit an athlete.
Pay for transport
Pay for daily living costs and expenses
Cover medical and healthcare expenses
Name stadia
Improve spectator viewing experience
Other than finance, select from the following all of the alternative forms of sponsorship an athlete can benefit from?
Buying naming rights to stadium
Provide Clothing
Provide Footwear
Improvement to facilities
Provide training equipment
Suggest three ways that sponsorship can benefit a teams facilities (stadium and training ground).
Improved seating in stadium
Provide clothing
Investment in better courts or fields
Provide imaging and logos to be displayed around the facilities
Suggest three ways that an event might benefit from being sponsored.
Companies will pay big money to be affiliated with an event
Sponsorship money can be used to cover costs such as venue hire, catering and hiring officials
Companies might lose money from sponsoring an event.
Sponsorship money can also. be used for publicity
Suggest how a company might benefit from sponsoring a team or an event.
A company might lose money if the event is cancelled.
Raise brand awareness by advertising products and services.
Promotes a positive and healthy image of their company by linking it with a popular activity, even if the product is not particularly healthy.
Increases sales or revenue through increased media exposure.
Suggest three ways that spectators might benefit from sponsorship in sport.
If the event is disrupted, media exposure and advertising potential are lost.
Sponsorship provides more opportunities to watch from home
Improvement to facilities might make experience in the stadium more comfortable and enjoyable
Food and beverages sponsors might have catering stalls in the arena which allows for people to enjoy a variety of food and drinks
Suggest four benefits to sport from Sponsorship.
Individuals living costs and travel expenses can be covered
Provide kit and equipment for teams
Improvement to the quality of facilities
Provide more revenue to help cover costs such as paying staff
No security that sponsor will remain invested
