Worksheets1.2.3 - Market segmentation
Total questions: 13
Worksheet time: 7mins
Which of following best describes the term, market segmentation?
The elements which influence whether a customer buys a product
The proportion of total market sales sold by one business
Dividing the market into different groups based on needs and wants
The process of gathering and analysing data from the market place
Which of the following is a benefit to a business of segmenting a market?
Increased risk of making inaccurate business decisions
Market segments are always very easy to reach
High sales levels are guaranteed
The business is more likely to generate sales from its products
Which of the following is a type of segmentation based on how much a customer earns?
Lifestyle
Age
Location
Income
The method used to identify where a product is positioned in the market in terms of certain criteria, such as high priced/low priced, is best known as:
Market segmentation
Market share
Market mapping
Marketing mix
A business manufactures and sells vegetarian ready meals. Which type of market segmentation would the business most likely use?
Location
Lifestyle
Gender
Age
The target market of a Caribbean cruise ship holiday is couples aged 65 years and over with a keen interest in travel. This is an example of segmentation according to:
Income and gender
Age and location
Lifestyle and age
Gender and location
Segmenting the market can help a business because:
Prices are more likely to be set that customers are prepared to pay
Products developed will always successfully sell on the market
The distribution channel chosen will always ensure high sales
Promotion methods chosen will be guaranteed to reach the customer
Which of the following could be seen as the opposite criterion to “traditional” on a market map?
Everyday
Modern
Luxury
High quality
M&S sells clothes aimed at males, females, adults and children. This is an example of segmentation according to:
Income and lifestyle
Age and income
Location and income
Age and gender
Discount supermarkets, such as Aldi and Lidl, are most likely to segment the market according to:
Gender
Age
income
Lifestyle
CBeebies, a BBC television network aimed at children under 6 years old, is aimed at a segment based upon:
Gender
Location
Age
Income
Which two of the following are examples of market segmentation based on income?
Select two answers:
A designer/luxury suit aimed at consumers with high salaries
A fragrance aimed at male consumers
A package holiday aimed at consumers under 30 years of age
A car aimed at high earning consumers
A cake aimed at consumers with specific dietary requirements
Which two of the following statements are true in relation to market segmentation?
Select two answers:
Some businesses attempt to reach all market segments
Market segmentation will guarantee a business is always successful
Once market segments have been identified, they are easy to reach
It is easy to predict, measure and segment the market
It allows businesses to more easily target consumers with similar characteristics
