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Worksheets2.2.5 - Using the marketing mix to make business decisions
Total questions: 13
Worksheet time: 7mins
Which of the following would form part of an integrated marketing mix for a luxury sports car manufacturer?
Direct method of distribution and low price
High quality product and high price
Low price and heavy promotion
High price and use of sales promotion
A discount supermarket, such as Aldi, is most likely to place an emphasis upon which of the following elements of the marketing mix?
Product
Price
Promotion
Place
A business that operates in a market with little or no competition is most likely to have a:
High promotional spend and charge a high price
High promotional spend and charge a low price
Low promotional spend and charge a high price
Low promotional spend and charge a low price
The manufacturer of an upmarket designer fragrance is most likely to focus on:
The product rather than the price
Price rather than the product
The product rather than promotion
Promotion rather than the product
Which of the following statements is true in relation to an integrated marketing mix?
The promotion strategy used by a business does not need to reinforce product quality
The method of distribution used has no impact on other elements of the marketing mix
If a business sets a price that is too low it may damage the image of a quality product
Product quality is always less important than price when targeting customers with higher incomes
Which of following statements best describes the term, competitive advantage?
When there is only one supplier of products in the marketplace
When a business has a marketing mix that enables it to be more successful than its rivals
The amount of competition that exists within a market
When a business tries to increase sales by lowering its selling prices
A business has found through conducting market research that a price reduction will increase product sales. This business might therefore decide to:
Increase production levels when price is reduced
Decrease production levels when price is reduced
Increase production levels when price is kept the same
Decrease production levels when price is kept the same
Which of the following is true in relation to an integrated marketing mix?
Price is always the most important element of the marketing mix
Promotion is always the most important element of the marketing mix
Place is always the most important element of the marketing mix
All elements of the marketing mix must complement each other for it to be effective
Depending upon the model, the selling price of a Dyson hairdryer can range from £299.99 to £349.99. The hairdryer would be classed as a:
High quality product sold at a high price
High quality product sold at a low price
Low quality product sold at a high price
Low quality product sold at a low price
Which of the following would form part of an integrated marketing mix for a budget airline?
Direct method of distribution and low price
High quality product and high price
Indirect method of distribution and high price
Low quality product and high price
Which of the following strategies is a business most likely to adopt in a competitive market?
Charge a high price and have a low promotional spend
Charge a low price and have a low promotional spend
Charge a high price and have a high promotional spend
Charge a low price and have a high promotional spend
Which two of the following are possible reasons why a producer might only allow certain retailers to sell its products? The decision will result in:
A decrease in profit
An increase in sales volume
A decrease in market share
A reduction in selling price
Increased brand awareness
Which two of the following will most likely enable a business to gain a competitive advantage?
Developing identical products to those of its competitors
Keeping the price of its products at the same level as its competitors
Developing unique and interesting promotion strategies
Setting a high price in a mass market
Developing new and innovative products
