A ...................... is a special saying made from a few words that helps identify the company or brand.

When someone famous uses their own image to help promote a particular product, it is called ........... .

Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.

Comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year.

Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.

SATISFACTION AND LOYALTY ANALYSIS IS ?

Brand Awareness and Reach is?

Based in the customer's perception alone.

This new advertising medium is the nation's second fastest growing

Ads on stadium snack-packs, posters in public restrooms and campus laundry rooms, and ads on the scoreboards of swimming pools are all examples of:

This word means "a picture, short film, song, etc. that tries to persuade people to buy a product or service"

This is someone who communicates between two groups or two people.

________ buy from wholesalers and sell to consumers.

_______ buy from manufacturers and sell to wholesalers.