WorksheetsMARKETING RESEARCH
Total questions: 14
Worksheet time: 4hrs 30mins
When a study is undertaken to achieve a specific purpose or result within the framework of time & resources available is termed as -
Scientific study
Objective study
Applied research
Consumer market research
When Marketing Research can analyze present situation & the future trend it can be called as -
Decision making
Explanation
Descriptions
Prediction
________ is a voluntary association of consumers formed to protect & promote consumer rights.
Information gap
Increased competition
Consumerism
Target audience
Which is a type of service organization that provides all types of services like layout designing, copy writing, media selection etc.
Military intelligence
Advertising agency
Consumerism
Description
Measuring effectiveness of advertising copy is best described by:
Product Research
Pricing Research
Distribution Research
Promotion Research
From the below mentioned research which one includes issues like packaging, pricing, branding, product quality, product features, design & develop new products, analyze the competitors product etc
Research on Sales methods
Research on Products
Research on Advertising
Research on Pricing
Consumer behavior is __________ .
Clear
Sensible
Practical
Unpredictable
Marketing Research is used to learn more about _______.
Consumer
Market
Consumer & Market for decision making
Government policy
What is defined as a detailed explanation of features, characteristics of subject matter, something seen / heard / experienced?
Descriptions
Decision making
Explanation
Predictions
Information for what enables the marketing executives to take decisions on important issues like Selection of proper media, pre - post testing of advt., after sales services, free samples, gifts, coupons etc.
Information about Consumer
Information about Promotion
Information on Distribution
Information about Competitors
Due to _________ it is possible to produce quality goods at lower price on large scale.
Information gap
Increased competition
Technological growth
Changes in consumption pattern
Market Research is very much needed in India to _______ .
Explore rural markets
Economic development
Optimum use of natural & man power resources
All of these
Wholesalers & Retailers use Marketing Research to
Protect their rights
Fight against competitors
Economic development
Select product for trading & bring down cost of distribution
Marketing Research is described as ________ of marketing.
Structure
Principle
Foundation
None of these
