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External Environment Analysis

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

A firm always operates in a single, distinct industry.

a)

True

b)

False

2.

All industries follow the stages of the industry life cycle model.

a)

True

b)

False

3.

The likelihood that new firms will enter an industry is contingent on the extent to which barriers to entry have been erected.

a)

True

b)

False

4.

Higher capital requirements for entering an industry ultimately raise average profitability within that industry.

a)

True

b)

False

5.

Substitute products are produced by competitors in the same industry.

a)

True

b)

False

6.

The intensity of rivalry among firms in an industry is dependent on __________.

a)

Concentration of competitors

b)

High fixed or storage costs

c)

High exit barriers

d)

All of the above

7.

The decline in unit costs of a product or service that occurs as the absolute volume of production increases is known as ___________:

a)

Production effectiveness

b)

Effective operations management

c)

Economies of scale

d)

Technological analysis

8.

When switching costs are high, __________.

a)

Customers are less likely to try a new competitor.

b)

Companies spend more on technology.

c)

Companies seek new suppliers to reduce costs

d)

None of the above

9.

Which of the following is not a cost advantage independent of scale?

a)

Proprietary technology

b)

Favorable locations

c)

Experience in the industry

d)

High volume of production

10.

What is occurring when those who purchase an industry’s goods and services exercise great control over pricing and other terms?

a)

High bargaining power of suppliers

b)

A low bargaining power of suppliers

c)

A balance of power among suppliers

d)

None of the above