WorksheetsIntro to DM W1
Total questions: 10
Worksheet time: 4mins
Which statement best describes push marketing?
Encouraging customers to seek out your brand
Actively sending promotional messages to reach customers
Building relationships through SEO and content
Waiting for customers to initiate contact
When consumers browse in-store but purchase online, this is called:
Webrooming
Showrooming
E-tailing
Click-and-collect
Why is showrooming a challenge for traditional retailers?
It eliminates competition
It reduces online engagement
It increases in-store purchase rates
It drives store traffic without conversions
What defines an omnichannel strategy?
Selling through third-party platforms only
Focusing on many disconnected channels
Creating a seamless experience across touchpoints
All are correct.
Which of the following is an example of effective omnichannel marketing?
A brand app that syncs with in-store loyalty points and online recommendations
A company with multichannels for different campaigns
In the RACE framework (Reach–Act–Convert–Engage), what does “Act” represent?
Making a purchase
Encouraging interaction and consideration before conversion
Maintaining loyalty after purchase
None
Retargeting ads and email remarketing are most effective in which funnel stage? (multi-option applied)
Awareness
Consideration
Conversion
None
According to Chaffey & Ellis-Chadwick (2016), what is the main purpose of digital marketing?
Create viral content and build brand awareness online
To increase sales across channels.
Achieving marketing objectives through applying digital technologies
None
Which technologies are typically applied in digital marketing according to the slides?
Web, e-mail, databases, mobile, IPTV
Radio, billboards, magazines, TV
ERP, accounting, HR systems
ERP, accounting, HR systems
In the P-O-E media model, which of the following correctly matches the media type with its example?
Paid media – Brand’s blog and email newsletter
Owned media – Influencer review on TikTok
Earned media – Unpaid user-generated mentions and shares
Paid media – Organic search ranking on Google
