WorksheetsProduct Extension
Total questions: 10
Worksheet time: 8mins
Coca-Cola also sells several ‘budget’ soft drink brands (in some countries) through the major supermarkets.
Line Extension
Brand Extension
Multi Brand
New Brand
In recent years, Coke has introduced various flavors of Coke (such as, Vanilla, Cherry).
Line Extension
Brand Extension
Multi Brand
New Brand
Assume that Coca-Cola is considering entering the snack food market, with a range of chips, popcorn, and pretzels to be marketed under a new brand called ‘Titanic” (and using the slogan – ‘really big on taste’).
Line Extension
Brand Extension
Multi Brand
New Brand
A fitness center decides to add a ‘super-advanced’ aerobics class for its very fit customers.
Line Extension
Brand Extension
Multi Brand
New Brand
Milo (a chocolate milk flavoring brand) used to be simply a powder to add to milk. But now Milo is also an ice cream, a cereal, and a breakfast bar.
Line Extension
Brand Extension
Multi Brand
New Brand
Burger’s Galore is planning to open a chain of toy stores under the name of ‘Toys ‘n More’.
Line Extension
Brand Extension
Multi Brand
New Brand
A successful airline starts a budget priced airline to better compete against price-based competitors.
Line Extension
Brand Extension
Multi Brand
New Brand
A successful clothing brand, decides to start marketing shoes and various fashion accessories under its own brand.
Line Extension
Brand Extension
Multi Brand
New Brand
Facebook launches its own smartphone product.
Line Extension
Brand Extension
Multi Brand
New Brand
Apple brings out its next iPhone
Line Extension
Brand Extension
Multi Brand
New Brand
