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WorksheetsWhat is Marketing
Total questions: 13
Worksheet time: 7mins
1. What is the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large?
a. Selling
b. Promotionquestionnaire
c. Marketing
d. Advertisingsurvey
Below are core concepts of marketing EXCEPT
Products
Needs
Market
Mall
Transaction
Consumers satisfy their needs and wants by using _____________ offered by companies.
supplier
products and services
customer services
phone calls
Which of the following is the most complete definition of marketing?
A set of activities done to maximize profits
A set of activities done by an organization to satisfy its customers and meet internal goals
A set of activities done to find new markets to meet customer needs
A set of activities done to grow an organization's customer base
Which of the following marketing variables is concerned with design, quality, and packaging?
promotion
place
product
price
What is the philosophy that businesses should analyze the NEEDS of their CUSTOMERS and then make DECISIONS to SATISFY those needs, better than the COMPETITION.
The Marketing Concept
Marketing Mix
The Marketing Functions
Marketing Information Management
What’s the most important part of Marketing?
The Customer
The Product
Profit
Sales
What is the Marketing Mix?
A mixed group of different markets
One or more specific groups of potential customers
Interrelated activities that must work together to get goods and services from producers to consumers
Price, Product, Promotion and Place
A physical thing (a good), or a service
Price
Product
Promotion
Place (Distribution)
It is the amount a customer must pay to acquire a product
Price
Product
Promotion
Place (Distribution)
Stimulating demand for a product by brining awareness or by persuasion
Price
Product
Promotion
Place (Distribution)
A person, company, or country that makes, grows, or supplies goods or services for sale
Producer
Consumer
Business
Industry
A person who purchases goods and services for personal use
Consumer
Producer
Target Market
Entrepreneur
