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POM 1 - Marketing Introduction

Total questions: 10

Worksheet time: 6mins

Name
Class
Date
1.

Are you making your bed everyday?

a)

Yes, I am.

b)

No, I'm not.

2.

"The form human needs take as they are shaped by culture and individual personality".

a)

Needs

b)

Demand

c)

Wants

3.

“Many people want Audi, only a few are able to buy” this is an example of _______

a)

Needs

b)

Wants

c)

Demands

d)

Status

4.

________________ is the act of obtaining a desired object from someone by offering something in return.

a)

Exchange

b)

Selling

c)

Delivery

d)

Marketing Myopia

5.
Maslow's hierarchy of needs is an upside down pyramid?
a)
True
b)
False
6.
The base for Maslow's hierarchy of needs pyramid is
a)
Self-actualization
b)
Esteem
c)
Safety
d)
Physiological
7.

The second level of Maslow pyramid is?

a)

Social needs

b)

Esteem needs

c)

Safety needs

d)

Self- actualization needs

8.

Which of the following is NOT an esteem need?

a)

self-esteem

b)

recognition

c)

fame

d)

love

9.
What does it mean to self-actualize?
a)
to find love
b)
to have security
c)
to reach one's full potential
d)
to meet the basic need (optional)
10.

What is marketing myopia?

a)

Vision disorder where you have difficulty seeing distant objects.

b)

the mistake of paying more attention to the specific products a company offers than to the benefits and experience produced by these products.

c)

The act of obtaining a desired object from someone by offering something in return.