WorksheetsMarketing Agency & Advertising Agency
Total questions: 10
Worksheet time: 3mins
What is the first step in starting a marketing agency according to Louis Grenier?
Focus on retaining your best clients
Identify a viable target market
Start the agency while still having a day job
Find your first clients
Which type of advertising agency may offer only one or two of the basic services?
Digital Agencies
Branded Content Agencies
Limited-Service Advertising Agencies
Interactive Agencies
What is the main goal of branded content agencies?
Providing specialized advertising and marketing services
Incorporating brands into popular culture
Focusing on direct response marketing
Creating traditional advertising campaigns
What is the specialty of interactive agencies?
Direct response TV and radio
Web development and search engine marketing
Media planning and buying
Out-of-home media planning
Which department in an advertising agency is responsible for contracting external vendors for TV commercials or print ads?
Traffic Management
Account Management
Media Services
Production
What is the main function of the traffic department in an advertising agency?
Gathering cost estimates and answering the phone
Managing the client's budget and media placement
Increasing an agency's efficiency and profitability
Regulating the flow of work in the agency
Below are the main criteria for selecting an advertising agency, except...
Agency's service to complete the client's needs
Agency's creativity
Lack of understanding of client’s business
Agency's motivation to take your business to the next level
What is one of the reasons why clients terminate agency relationships?
Responsive to client's queries
High employee attrition/turnover
Effective media planning
Good quality work
What is the main focus of media buyers?
Supervise client budget
Creating advertising campaigns
Handling media planning and buying
Offer creative and design services to the client
Here are the things you (as a client) expect from your agency, except...
No transparency
Commitment
Knowledge of your business
Open-mindedness
