NEW
Font size
S
M
L
XL
WorksheetsPush and Pull - week 1
Total questions: 10
Worksheet time: 4mins
Name
Class
Date
1.
IMC stands for integrated marketing communications
a)
True
b)
False
2.
The 4 p's are: product, price, priority and promotion
a)
True
b)
False
3.
Sales promotion is the element in the promotional mix intended to impact behaviour at the point of purchase
a)
True
b)
False
4.
Sales promotions are NOT (1 alternative)
a)
short-term
b)
intended to boost sales
c)
meant to intensify contact with the brand at POS
d)
long-term
5.
Sales promotions are aimed at consumers only
a)
True
b)
False
6.
Push means trade-oriented
a)
True
b)
False
7.
Pull means consumer-oriented
a)
True
b)
False
8.
Which one is trade-oriented? (1 alternative)
a)
samples
b)
coupons
c)
cooperative advertising
d)
bonus packs
9.
Most sales promotion programs include both push and pull strategies
a)
True
b)
False
10.
Today, I feel I've learned
a)
Not much
b)
something
c)
a lot
Reset
