They do not take title to or possession of merchandise. They get commissions if they make sales.

Those who sell products to businesses or other outlets who are not the end-user.

a person who sells goods/services in a small quantities

to consumers for personal or

family use.

In this process, consumer direct channels are employed by the company to reach and deliver products to the customers.

Serve to a larger market and doesn’t have a physical retail outlet where the customer can go and touch or try the product.

found in offices, factories, gasoline stations, large retail stores, restaurants etc. which offer a variety of products including impulse goods such as coffee, candy, newspaper, soft drinks etc.

Restaurants, hotels, bars, etc. are examples of

the selling of merchandise to anyone other than a retail customer

are channel members that buy finished products from manufacturers and sell them to retailers.

owned and operated by manufacturers but are physically separated from manufacturing plants.

is an institution that buys goods from manufacturers and resells them to businesses, government agencies

It includes retail organizations such as corporate chain store, franchises, retailer and consumer cooperatives and merchandising conglomerates.

Who are authorized to purchase goods from specific retailers that have contracted to give discount, in exchange for membership.

Otherwise called as multilevel selling and network selling, that involves door to door selling or at home sales parties.