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WorksheetsMarketing Research
Total questions: 15
Worksheet time: 8mins
a business person sells products or services to make a profit
convenience good
direct distribution
business entrepreneurs
diseconomies of scale
good that consumers don't want to spend much time and effort on
impulse goods
nondurable goods
specialty goods
convenience good
Occurs when a company competes with other companies offering products that are not in the same product category.
Indirect Competition
Direct Competition
Price Competition
Non-Price Competition
Emphasizing features, quality and packaging of a product over competitor's products.
Direct Competition
Indirect Competition
Price Competition
Non-Price Competition
when a product is sold from the manufacturer to the end consumer, with no wholesale or retail companies in between
direct competition
empowerment
direct distribution
convenience good
products that last for a long time
durable goods
impulse goods
nondurable goods
specialty goods
ways that a company can lower the cost per unit
empowerment
economies of scale
entrepreneur
target audience
occurs when individuals in a business are given authority, trust, and encouragement to accomplish a task
entrepreneur
economies of scale
empowerment
extrinsic rewards
a person who starts his or her own business, instead of working for someone else
empowerment
entrepreneur
economist
economies of scale
rewards given to someone by another person
intrinsic rewards
extrinsic rewards
economies of scale
marketing research
a specific group of consumers targeted by marketing messaging
social entrepreneurs
entrepreneur
business entrepreneurs
target audience
what are the four (4) P's of marketing
product
price
place
promotion
land, labor, capital, and entrepreneurship refer to what
promotional mix
marketing mix
factors of production
pancake mix
items that are considered by consumers as necessary to everyday life
staple goods
impulse goods
convenience goods
unsought goods
