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WorksheetsBrands
Total questions: 16
Worksheet time: 8mins
Unique design, sign, symbol, words, or combination of these employed in creating an image that identifies a product/service and differentiates it from its competitors
brand name
brand image
brand awareness
brand
brand loyalty
How familiar people are with a brand or its logo and slogan.
brand name
brand image
brand stretching
brand awareness
The second best-selling product or brand in the market.
product range
market leader
market challenger
market segment
The ideas and beliefs people have about a brand.
brand image
brand name
brand awareness
brand loyalty
When products are used in TV programs, films, etc, we speak of
product launch
product endorsement
product placement
market share
Using an established name on another sort of product is called....
brand awareness
brand loyalty
brand stretching
brand image
The introduction of a product to the market
product placement
market research
brand stretching
product launch
The percentage of sales a company has
product lifecycle
market share
market segment
market leader
..... involves obtaining information about what consumers want or need.
Brand awareness
Market challenger
Market research
Market segment
A ........ is a group of customers of similar age, income level, or social class.
Product endorsement
Market segment
Market share
Market research
The use of a well-known person or group to advertise products.
product endorsement
product placement
product launch
market segment
The set of products made by a company
market share
product lifecycle
product launch
product range
The title given to a product by the company that makes it
product placement
product launch
brand image
brand name
The best-selling product or brand in a market
market leader
market challenger
market share
market segment
The length of time people continue to buy a product
market share
product lifecycle
brand loyalty
product range
If you keep buying a particular brand, you show...
brand name
brand awareness
brand loyalty
brand image
