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Market Competition

Total questions: 10

Worksheet time: 20mins

Name
Class
Date
1.

Choose the correct statement

a)

Direct competitors are Businesses in your market that sell a similar product or service/Similar line of products

b)

Direct competitors are Businesses in your market that sell a different product or service

c)

Direct competitors are Businesses that sell a different product or service than your business but that still fill the same costumer need or want.

2.

PRODUCT WITH THE SAME CATEGORY/TYPE AND SAME TARGET CUSTOMERS

a)

DIRECT

b)

INDIRECT

3.

joint venture is when two businesses join together to start a project

a)

true

b)

false

4.

Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.

a)

Advertisement

b)

Marketing

c)

Marketing Plan

d)

Marketing Strategy

5.

Business process of creating relationship with and satisfying customers.

a)

Advertisement

b)

Marketing

c)

Market Research

d)

Market Study

6.

Comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year.

a)

Marketing Plan

b)

Market Research

c)

Marketing Strategy

d)

Product Testing

7.

Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

a)

MARKETING PLAN

b)

MARKET RESEARCH

c)

MARKETING STRATEGY

d)

PRODUCT TESTING

8.

Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.

a)

ADVERTISING TESTING

b)

BRAND AWARENESS AND REACH

c)

MARKET SEGMENTATION

d)

PRODUCT TESTING

9.

SATISFACTION AND LOYALTY ANALYSIS IS ?

a)

Keeping how effective your marketing campaigns really are.

b)

Measuring customer satisfaction to increase customer retention.

c)

Surveys that ask customers to choose between different products with unique features and price points.

d)

Tests of advertising campaigns can save you valuable time and resources.

10.

Paying to sponsor a sports or a charity event.

a)

DISPLAY ADS

b)

EVENT MARKETING

c)

OUTDOOR ADVERTISING

d)

SOCIAL MEDIA ADS