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DIGITAL MARKETING 2

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

How many types of pillars do we have in digital marketing?

a)

3

b)

2

c)

4

d)

1

2.

Which of the following is the correct depiction of digital marketing?

a)

E-mail marketing

b)

Social media marketing

c)

Web marketing

d)

All of the above

3.

What is considered while creating a frontpage of the website or homepage

a)

Logos portraying the number of awards won by the web designer

b)

Reference of other websites

c)

A brief elaboration about the company

d)

None of the above

4.

What is the name of the process in which marketing is achieved by incorporating tools, techniques, technologies

a)

Internet Marketing

b)

Direct marketing

c)

Electronic marketing

d)

Interactive marketing

5.

The full form of FAP page is

a)

free for all link

b)

free for alexa

c)

free for alternative links

d)

free for all search engines

6.

Name the features offered by LinkedIn for paid business accounts

a)

Facilitate posting pictures

b)

Facilitate to connect directly and send messages to people

c)

Ability to post in groups and create a group

d)

Ability to block users

7.

The full form of CMS

a)

Content Maintanence sile

b)

Content maintanence system

c)

Content management system

d)

Content marketing system

8.

Who is the father of Digital Marketing?

a)

Philip Kotler

b)

Bruce clay India

c)

Justin Hall

d)

None of the above

9.

If customer expectation and product performance are match

a)

Shows the dissatifaction of the customer

b)

Shows the satifaction of the customer

c)

does not meet customer requirement

d)

All of the above

10.

_____ is an example of business to business services

a)

You tube channel

b)

Google

c)

Yahoo

d)

None

11.

Which of the following waves can penetrate through clouds

a)

ultrasonic

b)

gamma

c)

Radar

d)

Visible & infra red

12.

The _____ plays a major role in better content creation

a)

icon

b)

Keyword

c)

description

d)

View point

13.

____ helps in providing the user the gist of what is the artical about

a)

Meta description

b)

Meta tags

c)

Meta description/Meta tags

d)

None of the above

14.

Best way to improve search engine ranking is with _____

a)

video

b)

Blog

c)

Having atleast 500 words of text per page

d)

Using a lot of graphics per page

15.

Which of the following is involved in the digital marketing process ?

a)

RSA

b)

Voice broadcasting

c)

Podcasting

d)

All of the above