WorksheetsAudience, Customers, and Clients
Total questions: 9
Worksheet time: 11mins
While some audience members will be one-time investors, members who've made a connection have the potential to become a (a) .
Customers begin to form deeper connections with brands through:
Emotion
Need
Reputation
All of the above
This person knows of your products/services and/or reputation and believes that you are worth the investment. From a previous experience, they have formed a deeper connection with your brand.
Audience Member
Customer
Client
I'm not sure.
Describe how you arrived at your answer to the previous question.
Describe how you arrived at your answer to the previous question.
This person is more invested in your brand than invested in your product/services. The reputation of your business allows for specific and consistent buying patterns. This person is likely to recommend your business to a friend/family member. Even when this person is presented with similar products/services, your business is their choice.
Client
Customer
Audience Member
I'm not sure.
True or False: Customers only make one-time investments.
True
False
I feel confident about my ability to differentiate between an audience member, customer, and a client.
Yes!
Almost.
No, I don't.
Which of the following does NOT represent a commonality between audience members?
Excellence
Expectation
Elevation
Experience
