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WorksheetsRevision Chap1-3
Total questions: 20
Worksheet time: 10mins
Which of the following is not a type of digital marketing activity?
e marketing
social marketing
printed brochures
email marketing
A type of model in which advertisers bid on keywords or phrases relevant to their target market, with sponsored/paid search engine listings to drive traffic to a website is called:
Conceptual Advertising
Pay per click
SEO
Digital marketing
Which of the following is not a type of digital marketing activity?
Viral marketing
Retail marketing
Social marketing
Search marketing
A marketer today can
provide varying contents and styles of information
segment customers online
offer customized products to individual customers
All of the above
5 S in e marketing are; except
Sense
Save
Speak
Serve
__ is the process of dividing a market into smaller group of customers with distinct need, characteristic and behavior
Mass marketing
Market segmentation
Viral marketing
Demographic
Which are these the global trends for cyber marketing?
Viral marketing
Content marketing
Brand as product
All of the above
The following makes a website so important for marketing; except
You control the page
powerful marketing and business tool.
It serves as a reference point for customers, fellow businesses and even your own staff
it collects customers' data and sell to gain profit
The following are used to describe the target customer; except
age
gender
online browsing behavior
location
Design specification sheet will include the following information; except
The overall goals of the website
Site content and a search engine optimization strategy
A list of your required pages
the type of programming language used
One of the preliminary steps for business online
Identify where the website is hosted (on your own server, a local server or an international server)
Identify the domain (web address) of the website will be (for example, www. mycompany.co.za)
Write effective business plan
Apply for search engine optimization strategy
These are the common issues relating to business online; except
Finding the right products to sell
Attracting the perfect customer
Converting shoppers into paying customers
Use social media to drive traffic/users to your website
My Online Store Needs A Business Case; except
If You’re Just Starting Out
If You’re Seeking Outside Funding
If You’re Considering Going All In
If you to start small business using affiliate marketing
Business case must have the following
Business profile
Market Research
Product or services
All of the above
Planning your finances can make the difference between a successful, scalable business and getting caught completely off-guard by unexpected expenses or unsustainable profit margins.
Strongly agree
Agree a bit
Disagree
Completely wrong
Target audiences are formed from different groups, for example: adults, teens, children, mid-teens, preschoolers, men, or women. To market to any given audience effectively, it is essential to become familiar with your target market; their habits, behaviors, likes, and dislikes.
Agree
Maybe
Disagree
Completely wrong
Millennials are a special breed of people (this sounds funny). Old marketing methods don’t work with them. We require companies to be authentic, engage in two-way communication, and include us in their brand story.
Agree
Maybe
Disagree
Completely wrong
Reasons are often responsible for the failure of many companies or start-ups; except
Companies build a product without first presenting their idea to the target group
Your target group analysis was not established enough so that your message does not reach the relevant target audience in the first place.
Target your audience precisely and very specifically
Poor online marketing performance
The Buyer Persona Concept
Represents all real characteristics and needs of a certain target group.
Is to give marketers orientation when designing products, content, and offers
The more detailed the persona information, the better effective marketing measures can be derived.
All of the above
WHAT IS CYBER MARKETING?
The use of computers empowered with internet to promote products and services in the target market segment.
Cyber marketing profitably reinforces the concepts of marketing with the power of internet
Cyber marketing is a part of marketing which involves extensive use of computers, especially the internet.
All of the above
