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WorksheetsMarket and Marketing activities
Total questions: 11
Worksheet time: 22mins
Why do businesses use market research?
To identify customer needs
To sell goods and services
To advertise
Alltel, a phone store, decided to market its new line of video phones. Under which marketing function does this decision fall?
Place
Price
Product
Promotion
Which marketing function would Old Navy use when it is creating a new commercial for television?
Place
Price
Product
Promotion
Sean is trying to decide where he should locate his new business. Under which marketing function does this action fall?
Place
Price
Product
Promotion
Mary's Muffin Shop has been in business for three years. Since the shop has been so successful, Mary is looking for a location for a second shop. Under which marketing function does this action fall?
Place
Price
Product
Promotion
How does a free sample work?
It encourages people to buy again at a later date.
It enters customers into a prize draw.
It rewards regular customers for their loyalty.
Customers get to try something before buying it.
Which of the following is NOT a definition of the term market?
A place where people meet to exchange products.
The actual potential sellers of a product.
When buyers and sellers interacts for the purpose of exchanging products.
Which of the following contains ALL words that relate directly to marketing?
Buyers, products, machines, sellers
Exchange, price, buyers, sellers
Buyers, motivation, excahnge, products
Exchange, capital, machines , prices
