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WorksheetsSocial Media Lesson 4 Review
Total questions: 25
Worksheet time: 50mins
Why companies with diverse workforce are stronger and more competitive?
Because employees see the opportunities as investments in their future
Because their teams are made up of people who come up with a wide range of innovative ideas
Because a piece of content catches your eye, does not mean it is the correct content for sharing with the company
Because people feel safer knowing the company has added security
Which of the following is true about curated content?
Curated content takes longer to obtain than original material.
Curated content is often outdated and irrelevant in todays market.
Curated content can improve brand visibility and engagement.
Curated content is often more expensive to obtain.
Which is a benefit to sharing information from your competition?
It allows you to speak badly about them to their audience.
It allows you to connect with their audience.
It allows you to post facts your competitor is hiding.
It allows you to elevate tension and increase awareness.
To be active on social media your activity includes posting daily and engaging with anyone interacting with your content.
True
False
Which of the following content strategies would you use to vary the type of content you post based text vs. graphics?
Serialized content
Content ratios
The Rule of Thirds
The Pareto Principle
Which of the following statements is true regarding the checklists test format?
This format helps your audience understand what you are doing
This format is great for products that have a series of steps that need to be performed in a specific
This format can be a great way increase awareness
This format can share customers' stories as part of a campaign
What stage of the social media campaign do you establish the budget?
The Planning phase
The Preparation phase
The Implementation phase
The Development phase
During the planning stage of your social media campaign you ask yourself, "why are we doing this campaign?" This is for
the audience
the mission
tactics
goals
Which of the following best describes a social media funnel?
A series of questions a company uses on a social media site to identify and direct potential customers to their site.
A series of steps the campaign team uses to develop a target persona or audience member for the social media campaign.
A series of phases an audience member goes through when interacting with a company on social media.
A series of phases an audience member goes through when making a purchase on a social media site.
Which of the following is a form of engagement call to action?
Purchasing a product
Downloading information
Liking content
Signing up for a newsletter
What should a social media campaign reinforce?
Marketing strategy
Organizational unit strategy
Company culture
Social media strategy
What element should be created in the development phase of your social media campaign?
Key messages for the campaign
Return on engagement report
Serializing content for the campaign
Qualitative metrics for the campaign
Which one of the following is the first phase in the social media funnel?
exposure
consideration
preference
discovery
The Pareto Principle is also known as
The Platform Specific Principle
The Rule of Thirds
The 80/20 rule
Content serialization
What are Brian Solis's three R's?
Reputable, reactive and reach
Relevance, resonance, and relationship
Reach, relevance and resonance
Reach, relevance and reputation
A workflow helps the campaign manager and the team
Understand how to do the other members' job.
Blend and converge their assigned tasks.
Focus on the big picture instead of assigned tasks.
Know when their tasks need to be completed.
Which of the following is a question you could ask to help pinpoint your target platform?
How often does your audience log in to the social media site?
What platforms has your audience used in the past?
What influencers does your target audience follow?
How long has your audience been on a social media site?
Which of the following is a benefit of an editorial calendar?
It centralizes input from all corporate levels and departments so that their strengths may be utilized as needed.
It collects and identifies the mission and goal statements for the entire social media campaign in one location.
It identifies team deadlines and company repercussions if deadlines are not met in a timely manner.
It organizes activities in one location so you can increase your team's productivity and effectiveness.
Which type of workflow involves listing the activities for each stage of the content process?
status-based
task-based
goal-based
calendar-based
Which of the following is a best practice for establishing your social media campaign?
Train all team members on policies, guidelines, and best practices.
Have every team member send notes to you and not to other team members.
Make sure each team member knows how to create content for the campaign.
Make sure each team member is trained to fill in for any and all team roles.
What is a campaign plan?
A summary report for results of the campaign
A list of deadlines and deliverables for all the tasks and team members
A collection of information gathered during the planning stage
A list of the standards and or templates for all social media content
What are the three activities in the social media Rule of Thirds?
create, promote, share
create, promote, engage
promote, share, engage
promote, share, influence
Which one of the following is a qualitative metric for social media campaigns?
number of followers
Number of likes
number of shares
Amount of brand awareness
The kick-off meeting is a meeting in which the campaign team is drafted and given their responsibilities.
True
False
What do social media campaigns need to do differently than traditional media campaigns?
They need to develop a concept that makes the campaign remarkable
They need to be much more aware of what their competitors are doing
They need to focus much more on company branding and marketing
They need to be longer and require much more planning to be effective
