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WorksheetsDM Introduction Week 02
Total questions: 10
Worksheet time: 5mins
Key phases of customer journey
Awareness Phase
Research Phase
Shopping and Buying Phase
Support and Service Phase
All the given choices
Why is it important to define who your customers are when investing in content marketing?
It helps you better personalize your content to their background, interests, and preferences.
It helps you set the right intentions for your marketing efforts.
It helps you target the demographics your competitors are reaching.
It helps you avoid reaching the wrong customers with your content.
How do ongoing and campaign goals differ?
the strategic outcomes each is focused on
the length of time each type of goal is measuring
the types of content each is associated with
the metrics that can be paired with each
What's the first and most important step when creating a content marketing strategy?
Select the right type of content.
Define your audience.
Choose what topics to cover.
set strategic goals
How do you select the right types of content for your organization?
Choose content types based on your team's content preferences.
Choose content types that match your skills and resources.
Choose content types that are widely popular across industries.
Choose content types based on their ability to capture qualified lead
Storytelling is a distinct way for businesses to _____.
drive sales directly from their content marketing programs
model their outreach after the approach of competitors and do it one notch better
promote the merits of their products and services
connect with their customers beyond advertising the benefits of their products and services
Which project could you create using Canva?
Infographics
E-Books
Trifold brochures
All of them
Canva is great for
Quickly designing engaging ads for social media platforms
Maintaining brand integrity
Helping to create/design logos and other branding elements
Helping to create/design logos and other branding elements
All the given choices
In Content Marketing the content should be
Valuale
Relevent
Consistent
All the given choices
How do you learn the formatting nuances of the types of content you're creating?
through duplicating the efforts of your competitors through
asking your customers about their preferences through being
active on multiple marketing channels at once through
researching best practices and testing first-hand
