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WorksheetsIntro to Entre LF28
Total questions: 10
Worksheet time: 5mins
Industry analysis is useful for answering the following questions
Is it a realistic place for a new venture to enter?
Does the industry contain markets that are ripe for innovation or are underserved?
Are there positions in the industry that will avoid some of the negative attributes of the industry as a whole?
All answers are correct
Below are techniques for assessing industry attractiveness, except..
Study environmental
SWOT
Business Trends
The Five Competitive Forces Model
External environmental analysis can be identified from the following components, except...
Politic
Economic
Strengths - Weaknesses
Technology
A new venture has to pay attention to the industry trends consisting of:
environmental and business trends
industry life cycle and industry structure
All answers are correct
All answers are wrong
The amount of money required to enter and compete in the industry as a part of industry structure is called..
advertising intensity
capital intensity
company concentration
average company size
Factors that NOT including in determining the intensity of the rivalry among existing firms in an industry
Barriers to entry
Barriers to exit
Number of competitors
Growth rate of an industry
If the firms in an industry are highly profitable and the industry becomes a magnet to new entrants, it means that..
Threat of new entrants is low
Threat of new entrants is high
All answers are correct
All answers are wrong
The industry is more attractive if...
There are only few suppliers and supplier has an advantage
There is a lot of competitiors
The bargaining power of buyers are high
The threat of new entrants are low
Industry that are characterized by a large number of firms of approximately equal size is..
Emerging industry
Mature industry
Fragmented industry
Declining industry
Which of the following is not an industry
Fashion
Manufactur
Indofood
Airlines
