Tomato Ltd, a food delivery service app has recently faced criticism for the tempering of their product,

by their delivery boys. Tomato Ltd decided to put a hologram seal on the food packetsin order to

protect the contents from spoilage, leakage, pilferage, damage, along with a tag with a safety warning

for the consumer to check the seal. Which concept of marketing discussed above is performing the important function of communicating with the potential buyer and promoting the sale.

Assertion (A) - Maggie (noodles) extended this name to many of its new products introduced such as Tomato Ketchup, soups, etc.

Reasoning (R) - Labeling helps in the promotion of products.

___ involves designing and producing container or wrapper of the product.

In order to improve upon its competitive edge, Khushboo Limited has change the packaging of its hair care products. They are now available in a consumer friendly design, which has a nozzle attached to the lid so that at the time of usage, the consumer doesn’t need to open the cap of the bottle. Name the marketing function being explained in the given lines.

Gabbar is a wholesaler of food grains. He categorises his stock into different groups on the basis of their quality and also fixes up the prices accordingly. Identify the type of marketing function being mentioned in the given line.

Good Health Limited has decided to launch a new range of water bottles with in-built water purifier. Instead of marketing the product by is generic name, the company has decided to call it Turifiere’. Identify the type of marketing function being described in the given lines.

Identify the component of branding being depicted below.

Sugandha purchased a pack of crayons for her daughter from a nearby stationery shop. She noticed that the crayons were packed in a portable transparent plastic bag. Identify the level of packaging being described in the above lines.

Lavanya runs a Play School from her residence. Recently, she placed an order online for 200 chalk boxes. The boxes were delivered to her in a corrugated box. Identify this level of packaging which facilitated movement of the product.

In an inter school quiz competition, the participants were shown empty bottles of soft drinks and were asked to identify the brands. All the participants were able to do so. Identify the related point highlighting the importance of packaging which is being described in the given case.

When Reema had sent her servant to the market to buy a pack of chips, she asked him specifically to bring the yellow coloured packet of chips of a particular brand. Identify the function of packaging being described in the above line.

On visiting a supermarket to buy a pack of moisturizer, Harsha noticed that the packaging of most of the beauty products exhibited a photograph of a celebrity. Identify the related function of packaging being described in the given case.

The labelling of a pack of oats cookies explains how the product is beneficial in adding fibre to the diet and the other related health benefits. Identify the related function of labelling being described in the given case.

Identify the related function of labelling being depicted below as given on the pack of the chips.