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Worksheets

Entrep

Total questions: 75

Worksheet time: 56mins

Name
Class
Date
1.

An organizational function and set of process for creating, communicating, and delivering value to customer for managing customers relationship in ways that benefit the organization and its stakeholders.

(a)  

2.

The art and science of choosing target markets and getting, keeping, growing customers through creating, delivering, and communicating super customer value.

(a)  

3.

A process of dividing a broad consumer

(a)  

4.

A process of selecting the target market from the entire market.

(a)  

5.

A strategic exercise, we use to establish the image of a brand/product in a consumer's mind. In short, the concept of brand awareness

(a)  

6.

The process that an organization undertakes to engage its target audience.

(a)  

7.

It is an educated guess

(a)  

8.

A good source of estimates to be able to project sales.

(a)  

9.

It contains information about the members of a given population collected from a government census.

(a)  

10.

Traditional Marketing Mix Elements

a)

Product

b)

Price

c)

People

d)

Physical evidence

e)

Promotion

11.

Year when traditional marketing mix elements were extended?

(a)  

12.

Boom and Bitner Extended

a)

People

b)

Place

c)

Physical Evidence

d)

Price

e)

Process

13.

In manufacturing industry, the production and consumption of the products are not simultaneous and it is tangible.

a)

True

b)

False

14.

In service industry, the product is intangible, not always diverse, and perishable.

a)

True

b)

False

15.

In manufacturing industry, the product cannot be measured.

a)

True

b)

False

16.

Service is consumed and produced in the same place.

a)

True

b)

False

17.

This step refers to the delivery of your product or service to a customer.

(a)  

18.

Your consumer should always receive something physical to validate their purchase.

(a)  

19.

Essential the act of marketing directly to consumers

(a)  

20.

Person-to-person conversation

a)

Personal Selling

b)

Digital Promotion

c)

Public Relation

d)

Sales Promotion

21.

All forms of promotion found on the internet

a)

Direct Marketing

b)

Digital Promotion

c)

Public Relation

d)

Sales Promotion

22.

Limited time offers which tend to leave the customers in a position where they need to take immediate action.

a)

Direct Marketing

b)

General Advertising

c)

Public Relation

d)

Sales Promotion

23.

The company reaches out to its potential client by itself (with the help of email and other forms of media).

a)

Direct Marketing

b)

General Advertising

c)

Personal Selling

d)

Sales Promotion

24.

"Name, term, design, symbol, or combination of these elements that identities a product or service from its competitors."

(a)  

25.

Spoken part of a brand, which is used to distinguish a product from its competitors

(a)  

26.

Brand role in Marketing Strategy

a)

Builds product recognition

b)

Creation of Production consistency

c)

Establishes an image

d)

Adds value to the market

e)

Differentiates products from competitors

27.

Corporate brand identifies and promotes a company or division of a particular corporation

(a)  

28.

Unique symbol, coloring, lettering, or other design.

(a)  

29.

specific type of brand mark, one with human form or characteristics

(a)  

30.

Word, name, symbols, device or a combination of these elements.

(a)  

31.

Uses an existing brand name to promote a new or improved product in a company's product line.

(a)  

32.

Companies allow other organizations to use their brand, brand mark, or trade characters.

(a)  

33.

Combines one or more brands in the manufacture of a product or in the delivery of a service.

(a)  

34.

It offers a combination of manufactures private distributor, and generic brands to consumer.

(a)  

35.

Characteristics of a good brand name is short and fancy

a)

True

b)

False

36.

Characteristics of a good brand name can be pronounce in only one way.

a)

True

b)

False

37.

A good brand name is always late

a)

True

b)

False

38.

A good brand name is adaptable to any medium

a)

True

b)

False

39.

A good brand name has no undesirable imagery

a)

True

b)

False

40.

A good brand name is easy to spell, read and pronounce.

a)

True

b)

False

41.

It is a blueprint of the business that the entrepreneur would like to start

(a)  

42.

It aims to establish if a business idea will bring in a fair return to one's investment will be beneficial to the society, and bring no harm to the environment when it is operated.

(a)  

43.

There are many business ideas that may look attractive to the entrepreneur at first, but not necessarily "doable".

a)

True

b)

False

44.

Reasons why we need to make a business plan.

a)

REDUCE

b)

RECYLCE

c)

AVOID COLSTY MISTAKES

d)

ASSESS ACTUAL PERFORMANCE AGAINST SET GOALS

e)

APPLY FOR FINANCING FROM LENDING INSTITUTION

45.

It is an activity that converts material into useful forms

(a)  

46.

Materials/substances used in the primary prduction or manufacturing of goods

(a)  

47.

These are goods that have undergone some processing but require further processing before they are ready for use.

(a)  

48.

Products that have completed the manufacturing process but have not yet been sold or distributed to the end user.

(a)  

49.

4Ms of production

a)

Machine

b)

Method

c)

Manpower

d)

Materials

e)

Management

50.

It is defined as planning, implementation and control of industrial production process to ensure smooth and efficient operation.

(a)  

51.

It is a process of planning, organizing, directing, and controlling the activities of the production function.

(a)  

52.

It is concerned with services.

a)

Production Management

b)

Operation Management

53.

Outputs is intangible.

a)

Production Management

b)

Operation Management

54.

Jobs use less labor and more equipment

a)

Production Management

b)

Operation Management

55.

There is no customer participation

a)

Production Management

b)

Operation Management

56.

The person who defined production as "a process by which goods and services of right equality and quantity at the right time and right manufacturing cost"

(a)  

57.

"The step-by-step conversion of one form of material into another form through chemical of mechanical process to create, or enhance the utility of the product to the user"

(a)  

58.

The quality of the product is established based upon the customer needs.

(a)  

59.

the manufacturing organization should produce the products in right number

(a)  

60.

Timeliness of delivery is one of the important parameter to judge the effectiveness of production department.

a)

True

b)

False

61.

Number of goods made

(a)  

62.

Number of goods produced divided by employees

(a)  

63.

Simply means "Continuous improvement"

(a)  

64.

It is also the process that when done correctly, humanizes the workplace, eliminate business waste.

(a)  

65.

It is a daily process, the purpose of which beyond simple productivity improvement

(a)  

66.

Production efficiency =(input rateoutput rate)⋅100=\left(\frac{input\ rate}{output\ rate}\right)\cdot100  

a)

True

b)

False

67.

General ways of increase outputs are:

a)

Process improvement

b)

Regulate work flow

c)

Use more modern equipments

d)

Improve quality

e)

Minimize waste

68.

General ways of decrease inputs are:

a)

Process improvement

b)

Reduce cost of labour

c)

Train and motivate employees

d)

Improve quality

e)

Minimize waste

69.

These are established before the product is actually manufactured.

(a)  

70.

Objectives of the production management

a)

Right time

b)

Right Motivation

c)

Right Quality

d)

Right Quantity

e)

:D

71.

Productivity =(Units producedInputs used)=\left(\frac{Units\ produced}{Inputs\ used}\right) 

a)

True

b)

False

72.

Right quality is not necessarily best quality.

a)

True

b)

False

73.

Robert and Chad Counts; 4Ms of production

a)

True

b)

False

74.

Using the (a)   to establish what is needed and what inventory stock levels

75.

Having a business plan unable the entrepreneur to set targets in terms of sales volume and revenue, as well as expenses, among others.

a)

True

b)

False