The profit margin is the financial gain from a sale after the costs of providing the sold product have been deducted.

In this approach, a high price is set for a product upon its release and then the price of the product is lowered over time.

Price fixing is an approach in which the price of a product is set so as to make a profit based on the manufacturing cost of the product.

Each of this law’s three sections deals with anticompetition.

Bid rigging is manipulation of a bidding process that involves multiple bidders creating a partnership to direct the outcome of the bid.

Key Terms: Based on the manufacturing cost of the product

Key Terms: Set in relation to price of other products

Key Terms: Purposefully charging a high price.

Key Terms: Amount left after deductions

In what year was The Clayton Act enacted?

In what year was the Sherman Act enacted?

This is the process of improving the position of organic (unpaid) web content in search engine results.

Which of the following is a good way to build your reputation?

Web analytics can help you understand how many customers visit your site, where they’re coming from, what page they visit most, when they make purchases, and when they leave.

Key Terms: Promotional communication sent to customers via email

Key Terms: Market to customers that have already visited a website

Key Terms: Ads that require you to bid on keywords

Key Terms: Adjusts the layout of a web page or email

Key Terms: Partners with search engines to display advertising