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WorksheetsChannel Management
Total questions: 13
Worksheet time: 7mins
The distribution strategy that sells through as many channels and stores as possible and has the goal if penetrating as much of the market as possible.
Intensive
Selective
Exclusive
Direct
The distribution strategy that sells through limited outlets, in certain locations and is most often used for high-end brands.
Intensive
Selective
Exclusive
Direct
This distribution strategy only allows a certain number of stores in a geographic area and targets a specific consumer with a particular price point.
Intensive
Selective
Exclusive
Direct
True or False: Intensive distribution only sells their product in limited locations because the product is very expensive or a luxury item.
True
False
Chick-fil-A and American Eagle are companies that use a _______ distribution strategy
Intensive
Selective
Exclusive
Direct
Crest toothpaste, Monster Energy Drinks, and Cheetos all use a ________ distribution strategy.
Intensive
Selective
Exclusive
Direct
Gucci, Louis Vuitton, and Ferrari all use a _______ distribution strategy.
Intensive
Selective
Exclusive
Direct
Target conducts research on its target market(s) and shares the results with
Frito Lay and the Kellogg Company. Which channel activity is this?
Promoting products
Negotiating with customers
Providing marketing information
Financing and risk-taking
A retailer creates a point-of-sale advertising display for a producer’s product.
Promoting products
Negotiating with customers
Reducing discrepancies
A retailer offers consumers delivery and installation for an extra charge.
Promoting products
Reducing discrepancies
Financing and risk-taking
Negotiating with customers
A WalMart and Pepsi share the cost of distributing a new product. Which channel activity is this?
Promoting products
Reducing discrepancies
Financing and risk-taking
Providing marketing information
A Sephora buys a variety of make-up products from Tarte, Lancome, Fente, and Urban Decay and makes them all available for sale in one place. Which channel activity is this?
Promoting products
Reducing discrepancies
Financing and risk-taking
Providing marketing information
True or False: Order tracking software that allows company to follow the package from their warehouse until it is delivered to the customer is an example of how technology is used in channel management
True
False
