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Worksheets

Channel Management

Total questions: 13

Worksheet time: 7mins

Name
Class
Date
1.

The distribution strategy that sells through as many channels and stores as possible and has the goal if penetrating as much of the market as possible.

a)

Intensive

b)

Selective

c)

Exclusive

d)

Direct

2.

The distribution strategy that sells through limited outlets, in certain locations and is most often used for high-end brands.

a)

Intensive

b)

Selective

c)

Exclusive

d)

Direct

3.

This distribution strategy only allows a certain number of stores in a geographic area and targets a specific consumer with a particular price point.

a)

Intensive

b)

Selective

c)

Exclusive

d)

Direct

4.

True or False: Intensive distribution only sells their product in limited locations because the product is very expensive or a luxury item.

a)

True

b)

False

5.

Chick-fil-A and American Eagle are companies that use a _______ distribution strategy

a)

Intensive

b)

Selective

c)

Exclusive

d)

Direct

6.

Crest toothpaste, Monster Energy Drinks, and Cheetos all use a ________ distribution strategy.

a)

Intensive

b)

Selective

c)

Exclusive

d)

Direct

7.

Gucci, Louis Vuitton, and Ferrari all use a _______ distribution strategy.

a)

Intensive

b)

Selective

c)

Exclusive

d)

Direct

8.

Target conducts research on its target market(s) and shares the results with

Frito Lay and the Kellogg Company. Which channel activity is this?

a)

Promoting products

b)

Negotiating with customers

c)

Providing marketing information

d)

Financing and risk-taking

9.

A retailer creates a point-of-sale advertising display for a producer’s product.

a)

Promoting products

b)

Negotiating with customers

c)

Reducing discrepancies

10.

A retailer offers consumers delivery and installation for an extra charge.

a)

Promoting products

b)

Reducing discrepancies

c)

Financing and risk-taking

d)

Negotiating with customers

11.

A WalMart and Pepsi share the cost of distributing a new product. Which channel activity is this?

a)

Promoting products

b)

Reducing discrepancies

c)

Financing and risk-taking

d)

Providing marketing information

12.

A Sephora buys a variety of make-up products from Tarte, Lancome, Fente, and Urban Decay and makes them all available for sale in one place. Which channel activity is this?

a)

Promoting products

b)

Reducing discrepancies

c)

Financing and risk-taking

d)

Providing marketing information

13.

True or False: Order tracking software that allows company to follow the package from their warehouse until it is delivered to the customer is an example of how technology is used in channel management

a)

True

b)

False